Digital – MediaCatalyst : News – Opinion

14 Nov

AI Revolutionizes the Creative and Media Landscape: D:CODE 2024

MediaCatalystBusiness, Digital

Gurgaon: The Advertising Club's annual digital review, D:CODE, is set to return for its fourth edition on November 28th, 2024. Presented by Google, this year's event will delve into the transformative power of AI on the creative, media, and user landscape in India. The event will bring together nine industry experts, including a surprise speaker, to discuss the latest trends and innovations in AI. The lineup includes: Varun Mayya, CEO and Founder of AEOS Jaspreet Bindra, Founder of AI&Beyond and Tech Whisperer Ltd Manish Gupta, Director at Google DeepMind India Kavita Nair, Strategic Advisor at Skewb Analytics Soumya Mohanty, Managing…

09 Aug

START, a holistic Wellness app based on Intermittent Fasting kickstarts operations

MediaCatalystDigital

Mumbai: START, a new lifestyle wellness app, which is hinged on the methodology of 16:8 Intermittent Fasting kickstarts released during May, 2021 started its operations recently. Created by London & Mumbai based entrepreneur, Shayan Italia, and developed in Ukraine, London and Mumbai, the app is at a beta testing phase and is now open for end users to download. Intermittent fasting as a science has grown exponentially with many slowly adopting the same and START aims to create awareness on the benefits of intermittent fasting and therefore initiating people into adopting a healthier lifestyle in the face of the ongoing…

11 Jul

Impact of COVID-19 on Consumers of Digital News Platforms

MediaCatalyst0 CommentsColumn, DigitalBusiness, Column

Author: Vivek Pandey, VP, Revenue Strategy & Analytics - Times Internet. The COVID-19 pandemic has accelerated the global disruption of lives, businesses, and business models to unprecedented rates. While several businesses are still analysing the impact of the pandemic on their operations, the revolution of consumer behaviour has emerged as a prime consideration in determining the future of industries altogether. And with no clear resolution in sight, companies are acclimatizing themselves to the shifting realities of the global economy and consumption patterns, at least until a vaccine is discovered. Some behavioral changes are now morphing themselves into solid habits, and…

30 Jun

Designing Healthcare Apps to Improve Lives

MediaCatalyst0 CommentsColumn, Digital, HealthColumn, Healthcare, Technology

Author: Debprotim Roy, Founder & Chief Executive Officer at Canvs App design as a trade has various counterparties and reviewers. Often app designers make things to impress each other while all along finding themselves looking to fill the gaping hole left behind by the lack of impactful work. Designers often find themselves pining for work that has a tangible impact on the lives of users. A user coming up to a product designer and telling her how their work simplified their lives is a much more revered accomplishment and compliment than a hundred re-tweets from Design Twitter. One such impactful domain…

21 May

5 Tips to Ensure Safety of Your Digital Information

MediaCatalystColumn, Digital, Editor's PicksColumn, Technology

Today we are practically always online. Security has hence become hygiene for us. We deserve to have the security of experts without having to be experts ourselves. Although the onus towards building secure environments lies on companies that build user-centric products, there are quite a few things users can do at their end which pay off high returns in the longer run. Much like most good habits, the lack of these practices has a much more pronounced downside than the observable upside of exercising these. At best you shall use the products as they are without losing anything that belongs…