FMCG – MediaCatalyst : News – Opinion

19 Jun

ZOFF Foods Enters Ready-to-Cook Market Through Partnership with Reliance Retail

MediaCatalystE-Commerce, FMCG, Food

Mumbai: ZOFF Foods has announced its entry into the Ready-to-Cook (RTC) food segment with the launch of a new product line titled “Quick Homestyle Food.” The rollout is supported by a strategic partnership with Reliance Retail, aiming to make the products available across 400 stores nationwide by July 2025. The new range includes two categories: 5-Minute Gravies priced at ₹150 and 1-Minute Marinades priced at ₹75. Each category offers four variants, catering to both vegetarian and non-vegetarian preferences. Consumers are required to add fresh ingredients such as paneer, chicken, fish, or vegetables, allowing for control over hygiene and taste. The…

JIVO Wellness Launches New Range of Products

MediaCatalystFMCG

JIVO Wellness today announced a new product range, including Organic Basmati Rice, Muesli Munch, Choco flakes, Desi Ghee, A2 Organic Desi Ghee, and Wheatgrass Summer Drink.With the launch of new products, the company is entering the beverage and breakfast market. For the distribution of the products, the company has tied up with major e-commerce platforms and superstores. With this launch, the company is targeting 15-20% share of the health beverage market. Talking about the decision, Gurpreet Singh, Managing Director, JIVO Wellness Pvt. Ltd, said, “We are already leading in the Canola Oil market with a share of around 80% percent. We realized…

Gyan Dairy Expands its Portfolio with Indian Sweets

MediaCatalyst0 CommentsFMCG, InterviewAnuj Agarwal, Gyan Dairy, Jai Agarwal

Gyan Dairy, the leading manufacturer and supplier of milk products in the North Indian state of Uttar Pradesh has been very dynamic in acquiring the dairy market in the region and fast-paced with its expansion plans. It boasts of a diverse portfolio of 17 delightfully fresh, pure, and delicious dairy products, prepared using the milk supplied directly by 100,000+ dairy farmers. Mr. Jai Agarwal, Managing Director and Mr. Anuj Agarwal, Managing Director - Gyan Dairy Recently, the dairy brand launched a campaign 'Vishwaas se bhara' with the Faridkot band. Mr. Jai Agarwal and Mr. Anuj Agarwal, Managing Directors, Gyan Dairy…