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Luma AI Launches Global Contest Tied to $1 Million Cannes Lions Prize
Posted inMarketing Technology

Luma AI Launches Global Contest Tied to $1 Million Cannes Lions Prize

Mumbai — Luma AI has announced a global creative competition offering a $1 million prize to advertising work created with its platform that goes on to win a Gold Lion…
Posted by MediaCatalyst February 5, 2026
Sony Secures Brand Partners for India’s Wheel of Fortune
Posted inEntertainment Marketing

Sony Secures Brand Partners for India’s Wheel of Fortune

Mumbai— Sony Pictures Networks India has announced a slate of brand partnerships for the Indian edition of the global television game show Wheel of Fortune, set to air on Sony…
Posted by MediaCatalyst January 24, 2026
Sony Pictures Networks India Releases Second Wheel of Fortune Brand Film
Posted inEntertainment Marketing

Sony Pictures Networks India Releases Second Wheel of Fortune Brand Film

Mumbai: Sony Pictures Networks India has released the second brand film for its upcoming television property, Wheel of Fortune, featuring actor Akshay Kumar. According to the company, the new film…
Posted by Kumar Anshuman January 3, 2026
Adani Group Unveils Heartwarming Airport Film: “Aapke Safar Ke Humsafar”
Posted inBusiness Marketing

Adani Group Unveils Heartwarming Airport Film: “Aapke Safar Ke Humsafar”

Ahmedabad: The Adani Group, India’s largest and fastest-growing integrated infrastructure conglomerate, proudly announces the launch of its latest film, “Aapke Safar Ke Humsafar” under the acclaimed #HumKarkeDikhateHain platform. This narrative-driven film shines a…
Posted by Kumar Anshuman November 18, 2025
Saatchi & Saatchi India Unveils Audi’s Festive Campaign ‘Journeys of Imagination’
Posted inBusiness Marketing

Saatchi & Saatchi India Unveils Audi’s Festive Campaign ‘Journeys of Imagination’

Mumbai: Saatchi & Saatchi India has launched “Journeys of Imagination,” a new festive campaign for Audi India that highlights creativity, innovation, and the brand’s connection with Indian celebrations. Part of…
Posted by Kumar Anshuman October 13, 2025
Celebratory Mobile Wallets & Fintech Ads That Drive Transactions, Not Installs
Posted inBusiness Column Marketing

Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs

India's festival season is not all about lights, presents, and celebration—it's a season of transactions. For the fintech players, it's about steering away from vanity metrics like app installs and…
Posted by MediaCatalyst October 10, 2025
Maayer Aashirbaad
Posted inMarketing

‘Maayer Aashirbaad’ Film Captures the Heart of Durga Puja Through a Captivating Love Story

New Delhi: BBH India, the creative agency for CaratLane, has unveiled “Maayer Aashirbaad,” a deeply moving Pujo film centered around the romance of Durga Puja, poised to become the centerpiece…
Posted by Kumar Anshuman September 8, 2025
From EMI Ads to Aspirational Finance: Redefining BFSI Messaging for Bharat
Posted inBanking, Finance, Insurance Column Marketing

From EMI Ads to Aspirational Finance: Redefining BFSI Messaging for Bharat

Financial Affordability has been the one formula Indian marketing of Bharat Financial has used for decades. The "easy EMI" tune has dominated bank, NBFC, and fintech campaigns. The pitch is…
Posted by MediaCatalyst September 5, 2025
Posted inMarketing

Adani Group Unveils the Third Film in the Hum Karke Dikhate Hain Series: “Story of Suraj”

Ahmedabad: The Adani Group, an integrated infrastructure conglomerate, continues to illuminate lives across the country—bringing solar energy to every corner of India. Reinforcing its commitment to sustainable infrastructure, the Group proudly…
Posted by Kumar Anshuman July 8, 2025
Enigma Appoints Clare Yardley to Lead Creative Services
Posted inMarketing

Enigma Appoints Clare Yardley to Lead Creative Services, Marking Strategic Expansion

Independent integrated agency Enigma has made a strategic talent acquisition by appointing Clare Yardley, formerly of BMF, as its new Head of Creative Services. The move has generated significant interest…
Posted by Kumar Anshuman June 26, 2025

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  • AI Revolutionizes the Creative and Media Landscape: D:CODE 2024
  • Creative Synergies Group Recognized for Excellence in Talent and Employee Engagement
  • The Script Room appoints K. Ramakrishnan (Ramki) as an Independent Director.
  • MICA Launches School of Applied Creativity – Pioneering the Future of AI and Imagination
  • Motilal Oswal Financial Services Aquires Malad West Metro Station Branding Rights today
  • Parikshit Bhattaccharya Appointed Chief Creative Officer at Propagate India
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