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Adani Group Unveils Heartwarming Airport Film: “Aapke Safar Ke Humsafar”
Posted inBusiness Marketing

Adani Group Unveils Heartwarming Airport Film: “Aapke Safar Ke Humsafar”

Ahmedabad: The Adani Group, India’s largest and fastest-growing integrated infrastructure conglomerate, proudly announces the launch of its latest film, “Aapke Safar Ke Humsafar” under the acclaimed #HumKarkeDikhateHain platform. This narrative-driven film shines a…
Posted by Kumar Anshuman November 18, 2025
Saatchi & Saatchi India Unveils Audi’s Festive Campaign ‘Journeys of Imagination’
Posted inBusiness Marketing

Saatchi & Saatchi India Unveils Audi’s Festive Campaign ‘Journeys of Imagination’

Mumbai: Saatchi & Saatchi India has launched “Journeys of Imagination,” a new festive campaign for Audi India that highlights creativity, innovation, and the brand’s connection with Indian celebrations. Part of…
Posted by Kumar Anshuman October 13, 2025
Celebratory Mobile Wallets & Fintech Ads That Drive Transactions, Not Installs
Posted inBusiness Column Marketing

Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs

India's festival season is not all about lights, presents, and celebration—it's a season of transactions. For the fintech players, it's about steering away from vanity metrics like app installs and…
Posted by MediaCatalyst October 10, 2025
Maayer Aashirbaad
Posted inMarketing

‘Maayer Aashirbaad’ Film Captures the Heart of Durga Puja Through a Captivating Love Story

New Delhi: BBH India, the creative agency for CaratLane, has unveiled “Maayer Aashirbaad,” a deeply moving Pujo film centered around the romance of Durga Puja, poised to become the centerpiece…
Posted by Kumar Anshuman September 8, 2025
From EMI Ads to Aspirational Finance: Redefining BFSI Messaging for Bharat
Posted inBanking, Finance, Insurance Column Marketing

From EMI Ads to Aspirational Finance: Redefining BFSI Messaging for Bharat

Financial Affordability has been the one formula Indian marketing of Bharat Financial has used for decades. The "easy EMI" tune has dominated bank, NBFC, and fintech campaigns. The pitch is…
Posted by MediaCatalyst September 5, 2025
Posted inMarketing

Adani Group Unveils the Third Film in the Hum Karke Dikhate Hain Series: “Story of Suraj”

Ahmedabad: The Adani Group, an integrated infrastructure conglomerate, continues to illuminate lives across the country—bringing solar energy to every corner of India. Reinforcing its commitment to sustainable infrastructure, the Group proudly…
Posted by Kumar Anshuman July 8, 2025
Enigma Appoints Clare Yardley to Lead Creative Services
Posted inMarketing

Enigma Appoints Clare Yardley to Lead Creative Services, Marking Strategic Expansion

Independent integrated agency Enigma has made a strategic talent acquisition by appointing Clare Yardley, formerly of BMF, as its new Head of Creative Services. The move has generated significant interest…
Posted by Kumar Anshuman June 26, 2025
Posted inBusiness Marketing

Bodhitree Multimedia Sees Strong Q3 Growth, Driven by Quality Content

MUMBAI – Bodhitree Multimedia Ltd. (BSE: BTML; NSE: BTML), an Indian content creation and media production company, has announced impressive financial results for the third quarter ending December 31, 2024.…
Posted by MediaCatalyst February 15, 2025
Posted inMarketing

The AdClub to host Effie India Awards on Friday 24th January, 2025

The Advertising Club’s Effie Awards which is easily the most coveted and the biggest Advertising & Marketing show of the country will be held on Friday, 24th of January, 2025 at…
Posted by MediaCatalyst January 23, 2025
Posted inColumn Marketing

New Age Media and Changing Demand for Public Relations

Author: Neha Bajaj, Managing Director, Scroll Mantra With the dawn of greater internet accessibility and heightened dependency on technological equipment, there has been a conscious shift in the consumption pattern…
Posted by MediaCatalyst August 27, 2020

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