Health Finance Start-up Vital Aims to Transform How People Spend on Health and Wellness Needs

By: | May 22nd, 2020

New Delhi: Healthcare financing start-up, Vital, recently announced the launch of its all-digital health financing platform, featuring solutions which are aimed to help people change the way they manage their health and wellness expenses.

Vital’s platform, accessible via it’s website includes a specially curated marketplace with exclusive members-only packages, prices and offers. The platform is a one-stop shop for a range of health and wellness needs – including, pharmacies, doctors, dental and optical, skincare, hospitalisation and much more. Members can make their purchases directly on the platform and conveniently convert their bigger expenses into easy, monthly EMIs.

Vital also offers family and group insurance plans that are customised to suit members’ needs and their health conditions. The insurance plans are designed in partnership with leading insurance providers in the country and available at a significantly lower cost. In addition, Vital’s health insurance plans come with a monthly payment subscription being offered for the first time in India. Additionally, all Vital members are entitled to a complimentary concierge service with a dedicated ‘Care Manager’ accessible via chat, phone call and email.

“Vital is designed as a one-stop healthcare financing solution for the new age, internet-savvy consumers. We are looking to radically transform how Indians finance their healthcare with a network of healthcare providers offering exclusive member packages and convenient payment options. Also, the health insurance plans have been developed in partnership with reputed health insurers and are simple, uniquely-customised and pocket-friendly,” says Rahul Kumar, Cofounder and CEO of Vital.

The Vital health financing platform features several ground-breaking innovations, including an all-digital customer experience. Keeping everything simple and almost instant, the platform gives members access to everything in one place – from skincare products and doctor appointments to purchasing insurance and settling claims.

The marketplace offers members the ease of availing almost everything they need to take care of their health. The insurance offering, too, is innovative and absolutely simplified – no unnecessary jargons or hidden terms and conditions, making it easy for ordinary people to make their choices. Further, a buyer’s digital insurance card is stored on the platform itself without requiring you to carry a physical card; while all coverage details for the chosen plan are also accessible there.

“Unlike traditional health insurance plans that are not only complicated and riddled with tedious benefits  and conditions, which  create needless hassles in interpretation and claim settlement, Vital’s plans take a radically different approach by simplifying the benefits, controlling premium outgo through smart plan designs and offering hassle free claim settlement features”, says Jayan Mathews, Cofounder and Chief Product Officer at Vital.

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