NODWIN Gaming has partnered with ICONiQ White as the title sponsor and Mastercard as the ‘Powered By’ sponsor for the 2026 edition of NH7 Weekender, one of India’s multi-genre music festivals.
The festival will take place from March 13 to March 15 at Mahalakshmi Lawns in Pune. Organizers said the event will feature performances from artists including Talwiinder, Prateek Kuhad, Aditya Gadhvi, Raftaar and Kr$na, Faheem Abdullah, Aditya Rikhari, KING, Indian Ocean and Nucleya, among others. A comedy lineup including Aaditya Kulshreshth, Rahul Subramanian, Varun Thakur, Rohan Joshi and Urooj Ashfaq is also scheduled.
ICONiQ White, part of Allied Blenders and Distillers Limited, will create a dedicated experiential zone at the festival focused on social and cultural engagement. Alok Gupta, managing director of Allied Blenders and Distillers Limited, said the partnership aims to connect the brand with audiences that value individuality and self-expression.
Mastercard’s involvement includes presale access and cardholder benefits for ticket purchases. Lavani Agarwal, vice president for marketing and communications in South Asia at Mastercard, said the collaboration aligns with the company’s focus on creating experiences through entertainment and live events.
Akshat Rathee, co-founder and managing director of NODWIN Gaming, said the partnerships reflect the festival’s evolution from a platform for independent music to a major cultural event in India’s live entertainment sector.
According to a white paper from the Ministry of Information and Broadcasting cited by the organizers, the organized live events segment in India grew by 15% in 2024, generating an estimated additional ₹13 billion in revenue.
Tickets for the event are available through the District by Zomato platform. The festival is a NODWIN intellectual property curated by Big Bad Wolf, with Exceed Entertainment as the revenue partner and EVA Live as the event partner.
