The Hong Kong Security Bureau, Police Department, and Customs have initiated a public awareness campaign to increase voter turnout in the upcoming Legislative Council election. The campaign utilizes short videos showcasing key officials undergoing hair styling transformations, incorporating Cantonese phonetic elements referencing “hair” and “law.” These videos aim to subtly encourage residents to prioritize their civic duties over personal appearance. The messaging emphasizes the importance of participating in the election. The campaign’s objective is to leverage a culturally relevant element to promote civic engagement and bolster voter numbers.
Credits: News – South China Morning Post
