MUMBAI, August 31, 2020: Digital Lifestyle and audio accessories brand, pTron has roped in Bollywood Actor Aparshakti Khurana for its latest campaign of its new product range. pTron is set to wield the talent’s growing fanbase and his charming online persona in this campaign. Having earned a name for himself in the Indian Film Industry, Aparshakti Khurana is now promoting pTron’s new, premium TWS (Truly Wireless Stereo) product, Bassbuds Urban and their ultra-modern Bluetooth neckbands Tangent Lite and Tangent Beats along with some upcoming disruptive products.
The Indian brand aims to reach a wide spectrum of audience through a widespread campaign. The company is working with Aparshakti on an extensive digital promotional campaign. The campaign is extended to popular OTT platforms such as Voot and Zee5 to tap the increasing surge in the viewership due to the COVID-19 lockdown and Work from Home. A separate E-Radio campaign is also underway on music streaming applications like Spotify, Jio Saavn and Gaana.
Commenting on the association, Mr. Ameen Khwaja, Founder and CEO, pTron said, “The new line of products of pTron are carefully and stylishly designed for the youth, especially the students and those working from home. The growing market share of pTron in recent years goes in line with the increasing fanbase of Mr. Aparshakthi Khurana and we found him a perfect fit for our brand. He replicates the energy, style and refinement that resonates with the new audio accessories range of pTron. With this association, we have also jumped on the OTT bandwagon since we are trying to reach the younger demographics unwilling to compromise on style and quality.”
“I have always been a fan of innovation with a style quotient, so I found pTron being a brand with an impressive product design, quality and their ability to offer products with latest features to the price conscious Indian consumer. I am delighted to be a part of their growth story,” said Mr. Aparshakti Khurana, Bollywood actor.