Tag: E-commerce and contactless deliveries

Contactless Deliveries and Packaging Design: Redefining e-Commerce

Contactless Deliveries and Packaging Design: Redefining e-Commerce

Column, E-Commerce
Four months after the COVID-19 pandemic, and the first forced lockdown in response to the need to maintain social distancing, consumers are asking one question: “how do we continue to have access to the goods that we need from the convenience and protection of our homes?” The search for a relevant response to the question has necessitated consumer goods enterprises to introspect their readiness for contactless deliveries and packaging, the point where their products and brands come into contact with end consumers.  How is the COVID-19 Pandemic Proving to be a Major Inflection Point in E-Commerce? The need to stay indoors has triggered a higher consumer focus on safety first that demands the need for contactless deliveries and new packaging design. The combined effect of these ...