Tag: Influencer Marketing

Content Creators are The Real Celebrities: CEO, Mad Influence

Content Creators are The Real Celebrities: CEO, Mad Influence

Interview
With the widespread use of internet and emergence of social media, the world has been much more connected. It has revolutionized the way humans interact and communicate. Now, the communication happens at a lightening fast speed with the capacity to influence societies and businesses like no one has ever thought before. This has resulted in the emergence of a new era of social media influencers and the rise of influencer marketing platform. CEO & Founder of Mad Influence, Mr. Gautam Madhavan talks to MediaCatalyst about emergence of Mad Influence as a leading influencer marketing platforms and the recent trends. Here are the excerpts from the interaction: Mad Influence works with over 10000+ Influencers across India. How has the journey of Mad Influence started? I was the Di...