Tag: Landing Page

BARC India to Mitigate Impact of Landing Page on TV Viewership
Business

BARC India to Mitigate Impact of Landing Page on TV Viewership

NEW DELHI, September 03, 2020: BARC India is introducing algorithms into its data validation method to mitigate the impact of landing page on viewership data across all genres of channels. Data release for Week 34, 2020, data starting August 22, 2020, release date September 03, 2020 will reflect the new initiative. “The results of hundreds of hours of research and several months of rigorous development and testing are very promising. BARC India will now be able to mitigate any landing page anomaly to better reflect viewer’s choice.” says, Dr. Derrick Gray, Chief of Measurement Science & Business Analytics, BARC India. He adds, “the existing method was based on symptomatic statistics and we have improved upon it with a method that directly uses inferential statis...