Tag: Sushil Khaitan

Increasing Demand for Nutraceutical Supplements Amongst Millennials

Column, Health
Author: Sushil Khaitan, CEO & Director at Pure Nutrition Consumers here in India are now more aware of the importance of a healthy diet and a healthy lifestyle, they now know and understand how appropriate nutrition can help them prevent diseases, and deal with a lot of other health-related problems. This understanding has increased the demand for nutraceutical supplements, especially amongst the millennials (individuals between the age-range of 24-40 years).   Importance of Nutraceuticals  Nutraceuticals are medically or nutritionally functional foods. These supplements sate your hunger, provide basic nutrition, and also have medical benefits. For example, some nutraceuticals help prevent hypertension, high cholesterol, helps control weight, etc. They include f...