Mumbai, Sept. 21, 2020: The Tribes Group has joined hands with Dr. Mehul Choksi to launch Mandate, a Political Consulting and Election Communication company.
With a collaboration of the experienced election strategists, marketing & branding professionals, technology & data experts and a vast network of professionals channeling down to grass root levels, ‘Mandate’ claims to render professionally managed solutions in the space, structuring it with fool proof proprietary tools and a proven track record. The company also claims to hold expertise in planning and executing election campaigns, candidate profiling and government messaging which will help parties and politicians develop a niche to break clutter and reach out to the target group in a focused and effective manner.
‘Mandate’ seeks to utilize its influential and experienced team and domain expertise to establish synergy between the messaging strategy and the creative output, faster turnaround, easy control and monitoring of the campaign, and delivering budget efficiencies that will optimize every campaign.
Speaking about the launch, Mr. Gour Gupta, MD-Tribes Group & Co-Founder, Mandate, said, “With India being the biggest and the most vibrant democracy in the world, we believe, there rests a huge opportunity in creating an organized structure to strategize, conceptualize and manage election campaigns. With elections in the key states round the corner, there can’t be a better time to launch Mandate.”
Adding to Gupta, Dr. Mehul Choksi, Co- Founder, Mandate, said, “Our core strengths are a fully functional data analytics and insight mining team, access to leading political parties and a proven success formula of science and political intuition can provide a 360-degree networking and implementation platform.”
On an average, every year, about 4 to 5 states go to polls for one or the other type of elections. In 2019 General Elections, 8000 candidates fought for 545 seats. According to the Centre for media studies, India spent close to $7.5 Billion (INR 55,000 crores) in the 2019 General elections. A significant chunk of this budget was spent on travel, advertising and promotion and conducting road shows and rallies.