The ‘attention economy’ is transforming how people consume information. With the rise of mobile devices and social media, users are increasingly seeking quick and digestible content. Businesses are responding by prioritizing formats that encourage shorter attention spans, like video and images. This necessitates a move away from lengthy articles and in-depth analysis toward simpler, more immediate formats. The challenge for content creators is to maintain engagement while meeting the demands of a constantly fragmented audience. The long-term implications for advertising and overall digital media are being closely observed.
Credits: Finance & economics