Business Archives - MediaCatalyst - News I Opinion I Analysis

Sep142020 by MediaCatalystNo Comments

CEOITBOX to Help 100 Indian Companies Get into Fortune 500: Sanjeev Jain

In the 21st century, technological development has transformed human life to such an extent that it is difficult to imagine a life without technology. Be it a business or life in general, technology has made it easier. It is that compelling weapon that helps nations & businesses grow rapidly. Sanjeev Jain, Founder - TNS Networking Solutions Mr. Sanjeev Jain, an Indian business coach and founder of TNS (Technology Never Sleeps) Networking Solutions Pvt. Ltd. admires technology. He believes technology is a boon that makes life easier for every individual. With his thought leadership, he guides and trains the folks to set a benchmark in their relevant businesses. In his recent talk with MediaCatalyst, Mr. Jain shares his journey and how he helps budding entrepreneurs to ...

Women are the Nucleus of Socio-economic Environment Says Sahil Dharia

Business, Health, Interview

We have witnessed people leaving high paying jobs and starting something from scratch that has the power to disrupt the entire business ecosystem, ideas that have changed the human behaviour at the very grassroots level. In India, when it comes to starting a business or an enterprise with the sole agenda of promoting feminine hygiene, particularly menstrual hygiene, there are a lot of questions asked and fingers raised before people start believing in it. Soothe Healthcare, a company started by the wall street honcho Mr. Sahil Dharia and its subsidiary brand Paree has a similar story. Sahil Dharia, CEO of Paree In an exclusive interview with MediaCatalyst, Mr. Sahil Dharia shares his journey from Wall Street to running a women hygiene products company, how he and his team are changin...

Why Brands Need Stronger Checks and Balances on Digital Platforms!

Business, Column

Every single print ad, outdoor campaign, or catalog goes through rigorous proof check by smallest to biggest agencies. Clients seek out an agency with best practices and experience who can handle their brand communication with necessary maturity but when the time comes for digital narrative lax attitude kicks in. I have often heard from brands “it is ok we will delete the post, how bad can it be?” Case Reference -1: Your Chairman will end up apologizing for your social media posts. This social media campaign posted by Kent RO Systems went viral for all the wrong reasons just because the agency and brand team clearly missed out on how derogatory it was. Not just KENT RO, but the celebrities endorsing the brand were also at the receiving end of people’s wrath. This e...