How the Coronavirus pandemic opened new avenues for hygiene brands
As the nation grapples with the Covid-19 pandemic, the hygiene market sees hope in reinventing itself to cater to a new basket of needs. The mindfulness of maintaining one’s health and hygiene has increased tenfold and it has become a priority in the lives of people across the globe. Owing to the heightened consciousness about cleanliness, new importance has been given to maintaining both personal and environmental hygiene. Preventive care is recognized as a way to reduce the chances of infection; therefore, consumers are investing more in hygiene products to ensure their safety.
One’s hygiene often takes a backseat in everyday life as we tend to only pay attention to a health issue once it arises. However, maintaining personal hygiene daily is very important to keep the body clean and...
