Wednesday, September 30

Lifestyle

Melorra Launches  #LookAtYouLookingOut Campaign Ahead of Daughter’s Day
Lifestyle

Melorra Launches #LookAtYouLookingOut Campaign Ahead of Daughter’s Day

Bangalore, Sept. 7, 2020: Melorra, a lightweight fine jewellery brand, has launched #LookAtYouLookingOut campaign marking Daughter’s Day. The campaign is live across all of Melorra’s social media platforms, is a special way of thanking daughters for being the shining light in the dark times that the world is facing in the form of a pandemic. Daughters have been a force to reckon with and a rock for many families in these tough times. From teaching their parents new hacks and things like how to sign up for online classes or just simply watching out for them by doing things around the house, the campaign highlights how special daughters are. The brand has lined up an array of quirky contests and videos, among other things, ahead of Daughter’s Day. Speaking about this, Sharat ...
Adidas Announces 5K Virtual Race Event to Inspire Runners
Events, Lifestyle

Adidas Announces 5K Virtual Race Event to Inspire Runners

Bangalore, September 07, 2020: As marathons and other races across the globe get postponed or cancelled, adidas, in a bid to keep the world moving, has announced the adidas 5k Virtual Race, a one of its kind racing event. As part of this race, a user can participate from anywhere in the world and compete with runners across the globe. Each participating runner shall also get featured on the adidas’ global leader board on the adidas app. Through this, the brand aims to encourage the larger universe to join thousands of runners around the world and experience the transformative power of running. adidas aims to bring together a wide community of runners, athletes and even consumers to participate in this initiative. One can participate by downloading the adidas 'Ru...
Technology Taking Over Physical Fitness Centers
Health, Lifestyle

Technology Taking Over Physical Fitness Centers

Over the last few months, we have seen a massive increase in awareness and consumption of health and fitness activities among all age groups and income levels globally. The sedentary lifestyle that people had to adopt led them to engage in fitness activities to avoid diseases, obesity, and build-up fat. The global pandemic was another reason why people started indulging in a healthy lifestyle.   People are adapting to various fitness activities to lead a healthy lifestyle and prevent poor health conditions due to hectic schedules, stress, and anxiety. Photo Credits: Peloton The government is also encouraging people to indulge in health and fitness to lead a healthy life, through its nationwide campaigns, such as the Fit India Movement. Wellness has been recognized as a priority s...
Marriott On Wheels Brings Gourmet Delicacies to Your Homes
Lifestyle

Marriott On Wheels Brings Gourmet Delicacies to Your Homes

KOLKATA: As the world evolves and adapts to the new normal, food connoisseurs are relying more on safe, home-delivered dining. JW Marriott Kolkata is bringing a complete culinary experience to every gourmand in the city of joy, in the comfort of their homes, with the new Marriott On Wheels menu, which can be ordered from via Swiggy, Zomato, or directly from the hotel within an 8 KM radius. Marriott On Wheels is a special endeavor to take the gourmet delicacies from the heart of the hotel’s kitchens to the guests’ homes. The menu features a wide selection of signature delicacies from JW Kitchen, Vintage Asia and JW Lounge, so that everyone can relish the flavors of JW Marriott Kolkata that they have always loved. With a focus on encouraging healthy...
Easy Recipes to Keep Quarantine Blues at Bay
Lifestyle

Easy Recipes to Keep Quarantine Blues at Bay

These times of lockdown and the pandemic has affected us in all walks of our lives but sure this shall too pass soon. It’s hard to keep up with the same routine of moving around freely which included a little bit of physical movement and exercise along with eating mindlessly.   With the cases increasing each passing day, much importance should be paid to the quality of our diet and nutritious food that we consume to keep ourselves healthy. The COVID - 19 pandemic has put more attention to the role of our improved immune system. Having healthy diet food, including sufficient vegetables, nuts and fruits can help our body function better as well as boost our immunity. We cannot prevent or cure the virus but our boosted immunity system can surely fight back when needed. ...
Ferns N Petals Launches Personalized Rakhi e-Game App to make Rakshabandhan Special
Lifestyle, News

Ferns N Petals Launches Personalized Rakhi e-Game App to make Rakshabandhan Special

This Rakshabandhan Ferns N Petals has come up with a unique gift for siblings to make their Rakshabandhan even more special. It has launched a Personalized Rakhi e-Game App to celebrate this festival of eternal bond of love between brothers and sisters and surprise them in a technologically cool way. We have already received 1000 orders for the app and expecting to get 3000 orders by the end of festive season. Personalized Rakhi e-Game App consists of personalized games, personalized reasons why you are the best and a surprise at the end. Additionally, the company is offering link to download Personalized Best Brother E-Certificate/Best Sister E-Certificate and Barcode E-Rakhi. Once a sister orders the app for her brother, an email goes out to him with detailed instr...
Time Spent on Instagram and Facebook Saw a Jump Post Government of India Banning Chinese Apps – Kantar
Lifestyle, News, Technology

Time Spent on Instagram and Facebook Saw a Jump Post Government of India Banning Chinese Apps – Kantar

In the wake of GOI banning 59 popular Chinese Apps, Kantar’s Web Audience Measurement (WAM) panel, released insights on the impact of this ban on consumers’ digital behaviour. The ban as we know came into effect from June 29, 2020.  Summarizing the learnings, Akhil Almeida, Vice President (Insights), Kantar, said, “Although consumers lost access to some of their favourite short-form video sharing apps, the bulk of consumers switched over to alternate platforms in an almost seamless manner. We saw that overall time-spent online was not as strongly impacted as one might have expected, given the size and scale of the affected platforms.”  Key Learnings  No significant impact on Engagement The app-ban impacted platforms with a sizeable following. Given that users were spendin...
Changing Market for Food Delivery post-COVID-19
Column, Lifestyle

Changing Market for Food Delivery post-COVID-19

Author: Dr. Siddhant Bhargava, Fitness and Nutritional Scientist and Co-Founder of Food Darzee With social distancing becoming the new norm, consumers in present times are clamouring to have food delivered. The universal COVID-19 pandemic has only made palpable the vital role played by food delivery platforms in the lives of contemporary food consumers. Today with millions of people compelled to stay indoors to contain the health crisis, virtual food distribution has managed to become one of the chief protagonists of the 2020 home quarantine. Modern-day conscious consumers have shifted from a physical dimension to the digital world. For example, right from turning to online grocery providers as a safer substitute to physical retail shopping to ordering food online due to being wary of ...
Love it from the bottom of your tart – Chocolate-Tart to the rescue
Interviews, Lifestyle

Love it from the bottom of your tart – Chocolate-Tart to the rescue

Quarantine blues might be the new thing but it's not every day that we come across a recipe so easy peasy lemon squeezy to beat those gloomy days. Eid and Raksha Bandhan are around the corner and what better way to lit it up with some rose petals, nuts, and fresh fruits with chocolate-tart. Upcoming food blogger, Karishma Mehandroo shows us a quick way to get ready for the festivities. After all, the best things in life are sweet.  Excerpts from the interview: 1. Tell us about your food journey Karishma Mahendroo - Founder, LetsBakeWithKarishma No one’s born a baker and I was no different. Having said that, I recognized my love for cooking and baking as early as when I was 4 (even if that meant an undercooked maggie!). Over the years, what started as a hobb...
Online Beauty and Grooming Training – Survival or a New Normal?
Column, Lifestyle

Online Beauty and Grooming Training – Survival or a New Normal?

Author: Neha Suradkar, Founder, Style-n-File Makeup and Nail Studio and Academy. Training and upskilling have always been an essential part of the beauty industry. There is a huge demand for well-trained beauty therapists, makeup artists, nail technicians, spa therapist etc. Also, with new products and procedures introduced frequently, upgrading and upskilling is a must for existing industry people. Covid-19 has affected all businesses in some way or the other. Beauty and Salon industry has taken a big setback along with other industries. But as in most other sectors, learning and training is something that has taken a big leap in the beauty industry also. Learning has taken the online route everywhere. Everyone has been consuming content online like never before. While training in ...