Column – MediaCatalyst

Ushering in Revolution in K12 Education – NEP 2020

25Sep

By MediaCatalystNo Comments

Column, Education

Ushering in Revolution in K12 Education – NEP 2020

Author: Mr. Rajiv Bansal, Director- Operations, Global Indian International School (GIIS) India We live in a world replete with innovations, where technology is evolving faster than ever to change every aspect of our living. Where artificial intelligence and automation are driving transformations across industries, making the future of work even more unpredictable. For such unknown and unforeseen times, the education sector needs to revamp itself for the demands of the 21st century. This has led educators and institutions across the world to equip Gen Z with the adaptability, agility, and confidence to thrive in jobs that may not even exist today. As a breakthrough response to this scenario, the Union Cabinet of India recently replaced the 34-year-old National Education Policy f...

Infrastructure Sector – One of the Biggest Job Market in Post-COVID era

24Sep

By MediaCatalystNo Comments

Column, Infrastructure Development

Infrastructure Sector – One of the Biggest Job Market in Post-COVID era

Author: Suneel Wasan, Executive Director – HR, Egis India As the world scouts for a new manufacturing destination, after China started losing its popularity during the COVID era as the manufacturing hub of the world, India presents itself as an alternate destination to fill the global manufacturing gap. This situation augurs well with the decision of the Government of India to make India self-reliant with the Make in India Initiative adding further need in the creation of good infrastructure in all sectors – roads, aviation, power, water, port, urban infrastructure, etc. As per IBEF (1), the manufacturing sector in India is expected to reach US$ 1 trillion by 2025 and will contribute about 25% to its GDP. It is estimated that under the Make in India initiative, indigenous manufactur...

How Upskilling and Business Learning can Create an Advanced Workforce

15Sep

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Column, Human Resources

How Upskilling and Business Learning can Create an Advanced Workforce

Author: Deepshikha Kumar, Founder, SpeakIn Technology has changed the way we do business. In this rapidly growing environment, there is a constant need for employees to consistently acquire new skills and technical knowledge to keep pace with the world. Keeping up with the evolving technological advancement is a challenge for companies irrespective of their size. Even though technology creates powerful business opportunities, it also highlights skill gaps in sectors where the demand for skilled workers is high. COVID has forced organizations to digitize at an unprecedented rate which has caused an immediate need of workers who can engage with customers across virtual touchpoints, and understand data and its associated tools. With the rise of artificial intelligence (AI) and mach...

How Campus Placements can be Scheduled Vis-a-vis COVID-19

15Sep

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Column, Human Resources

How Campus Placements can be Scheduled Vis-a-vis COVID-19

Author: Siddhartha Gupta, CEO, Mercer | Mettl Campus placements are a way for organizations to hire candidates from the massive talent pools available that come with various new skill sets, interests, and expertise. Many big companies, including technology giants like Google, TCS, Wipro, Capgemini, Accenture, Tech Mahindra, and PepsiCo, are honouring their job offers made to campus hires despite the weak economic outlook caused by the COVID-19 pandemic. While it looks like some campuses might not see campus placements this year, especially Tier-2 and Tier-3 colleges, others like IIT-Delhi had record-breaking placements this year even after many companies rescinded their job offers. What’s the current organizational strategy to abide by the social distancing practices and yet hire th...

7Sep

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Column

Granola – A Rich Source of Nutrition

Author: Rohit Mohan Pugalia, Founder & CEO, Munchilicious Granola (A SOCH Foods LLP Product) Like every year, the first week of September is observed as the National Nutrition Week, the main idea behind this day is to encourage healthy eating practices which will help in avoiding risks of contracting diseases, and in turn, lead to a healthy lifestyle. This year it is apt to remind ourselves of the importance of our health and immune system and start eating healthy nutritious foods. Picture Credits: Munchilicious Granola Granola is a healthy breakfast cereal and mid-meal snacking option that’s easily available on retail shelves. Granola is a super snack that is easy to carry and easy to consume without any hassle. It has a good amount of calories, proteins, micronutrients, ant...

New Age Media and Changing Demand for Public Relations

27Aug

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Column, Marketing

New Age Media and Changing Demand for Public Relations

Author: Neha Bajaj, Managing Director, Scroll Mantra With the dawn of greater internet accessibility and heightened dependency on technological equipment, there has been a conscious shift in the consumption pattern of information. From defined traditional modes of mass communication namely newspapers, television, and radio, we now have a wide array of choices at our disposal. The current scenario gives every individual a platform to voice their opinion and share knowledge. Digitization has truly transformed the media landscape, offering a better quality of news, accelerated dissemination of data, the superiority of news sources, and faster feedback. With the ascent of new- age media, the brand needs to make a substantial change in the way information is presented and distributed. Th...

Digital Strategy For Start-ups: What To Look Out For

26Aug

By MediaCatalystNo Comments

Column, Marketing

Digital Strategy For Start-ups: What To Look Out For

Author: Asif Upadhye, Director at SPRD The future is now, and it is digital. Since the lockdown, there has been a 100% increase in online sales in India. Digital marketing is highly accessible to businesses of all shapes and sizes and media marketing plays a key role in shaping how audiences engage with brands. With online shoppers expected to reach over 200 million by 2025, start-up industries establishing their media marketing presence are using a more integrated approach. But how do you market to an audience you don’t know? Especially for start-ups, creating marketing and buyer personas is the first step towards answering this question! Everything from demographic details, the way the target audience researches products online, their go-to social media chan...

Digital Antidote to Marketing Woes during COVID-19

24Aug

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Column, Marketing

Digital Antidote to Marketing Woes during COVID-19

Author: Vivek Pandey, VP, Revenue Strategy & Analytics – Times Internet. COVID-19 has been an unexpected wind in the sails for digital marketing platforms that were projecting solid growth over the last few years. Market uncertainty and the resulting economic toll is driving most marketers to capital conservation, thereby rerouting most conventional ad-expenses into the digital media. Impact of COVID-19 on the advertising expenses Marketing is still perceived as a cost centre at many companies and hence is also the first function to face the guillotine during a sudden shift to cost reduction. The current atmosphere of business inactivity and a crumbling market morale therefore, is fanning the embers for frugal marketing, with corporate frugalism at its highest in dec...

Leveraging Technology to Become Agile in the Face of FDIC 370 Mandate

21Aug

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Banking, Finance, Insurance, Column

Leveraging Technology to Become Agile in the Face of FDIC 370 Mandate

Author: Sanjay Bajaj, Senior Vice President, BFSI, Birlasoft The FDIC 370 mandate calls for massive transformation in banks' governance and data collation capabilities. With a stringent deadline in place, digital intervention is essential to help banks meet compliance standards. At Birlasoft, we believe that a flexible reporting solution holds the key. The recent spate of regulatory changes announced by the Federal Deposit Insurance Corporation (FDIC) calls for a large-scale transformation in banking processes. Last year, the FDIC introduced Part 370 of its rules and regulations for "Recordkeeping for Timely Deposit Insurance Determination." Specifically, it brings large banks under the ambit of the new law. The core purpose of Part 370 is to help FDIC fulfill its two mandates ...

Face Masking Kids During Coronavirus Pandemic

12Aug

By MediaCatalystNo Comments

Column, Health

Face Masking Kids During Coronavirus Pandemic

Author: Dr. Atish Laddad Pandemic, social distancing, face masks, safety shields, and above all the novel coronavirus are the only phrases that seem to be permanently engraved into our dictionary in the present times. Safety masks in the current situation have added more important than ever and have become an inevitable part of our day-to-day life. The on-going health calamity has jolted the entire economy and disturbed lives in many ways than one. However, as we grasp the new normal by entering into the unlock phase, cities and states have slowly begun to reopen. Image for representation purpose With people gradually assembling the courage to step out in public, there has been a whole lot of debate about the practice of face masks these days. This is since the conclusion about w...