Column

Unveiling the Unsettling Dynamics

The complicated connection between journalism and public relations (PR) sector across globe has come under more scrutiny in recent years. Journalism is tasked with the vital duty of enlightening, educating, and examining the activities of individuals in positions of authority. But the mutually beneficial but tense partnership between PR and journalism has exposed a reality far different from the romanticised picture of an open and critical press. The symbiotic relationship between the PR industry and journalism has significantly compromised the integrity and independence of the fourth estate. The overpowering impact of PR apparatus on media narratives and public debate is among…
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How lucrative is the ‘elderly’ market in India?

How lucrative is the ‘elderly’ market in India?

Today, senior citizens are roughly about 8% of India’s population and by 2050, they will account for 20% of the country’s population. This surge in TAM (total addressable market) will drive growth in the senior care market in the coming years.  The current market size of senior care is estimated to be around USD 7 billion. According to a 2018 report by Agewell Foundation, senior citizens are emerging as an influential consumer segment as most senior citizens today continue to work past the retirement age. Therefore, they are no longer just dependent on pension and have great purchasing power. Healthcare…
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9 Tips for Flexible Working Without Losing Productivity

9 Tips for Flexible Working Without Losing Productivity

The extended work from home amid COVID-19 has sparked a debate over flexible working worldwide. More and more organizations are warming up to the idea of flexible working through implementing flexible-timings, telecommuting, compressed workweek, and much more. According to a recent LinkedIn survey, 44% of employees preferred a flexible workweek. While flexible working allows employees to work from any time, anywhere according to their convenience, some of us are constantly juggling between work and household chores and struggling to be productive. Here are top tips to be productive during flexible working.  Plan Your Day: Flexible working doesn’t mean that you…
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Growing Significance of Blended Learning and Teaching in the Post Covid-19 World

Growing Significance of Blended Learning and Teaching in the Post Covid-19 World

Covid-19 has had a major impact on nearly all spheres of human life, and education too has witnessed a significant disruption. As per statistics put out by UNESCO on its website, over 190 countries faced disruption in formal learning and teaching impacting nearly 1.5 billion learners at one point. As per the same report about 320 million learners have been impacted in India alone. (*Source: https://en.unesco.org/covid19/educationresponse) However, quite commendably, despite the scale and impact of this pandemic, private education enterprises, as also Governments across the globe, were swift in putting out resources for the benefit of learners. In India, in addition…
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Fostering Your Child’s Mental Health During The Pandemic

Fostering Your Child’s Mental Health During The Pandemic

The Coronavirus pandemic has an everlasting impact on global health and economies. The societies across every nation are experiencing an impact on psychosocial well-being. The impacts of the crisis will be felt diversely among different age groups and amongst these, children will face added challenges to comprehend, absorb, and deal with the sudden fluctuations that the pandemic has brought to our world. In the present context of lockdown, being cocooned within the confines of home and restriction of movements, kids have inhibited access to socialization, absence of playtime, isolation, and lack of physical contact with peers. These aspects are vital…
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How a CRM Platform Streamlines Ticket Management Process & Automates Remote Work

How a CRM Platform Streamlines Ticket Management Process & Automates Remote Work

Customer support is no longer just about long telephone calls with unhappy customers. Time and technology have revolutionized how brands stay connected and serve their customers. High-quality customer support directly translates to high customer satisfaction rates, increased retention, and revenue. Recent research shows that customer-centric companies are 60% more profitable than companies that don’t focus on their customers.  SaaS-based customer relationship management (CRM) solutions have been game-changers in the customer support sector. Businesses around the world are increasingly using CRM helpdesks to manage their sales and support processes remotely amid the ongoing widespread pandemic. A customer support automation platform can streamline and…
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Brands Latching onto Festivities to Communicate their Initiatives

Brands Latching onto Festivities to Communicate their Initiatives

The world, as we know, has entirely changed since last Dussehra. The pandemic has changed the way we live, think, and even celebrate. And, the brands and marketing leaders are hyper-aware of this seismic change.   Hence, festive campaigns this year are bound to reflect this change. The tone, tenor, and storytelling will be different, keeping in mind the general mood of the nation. It must be said that the festive season brings with it a whole lot of positivity, cheer, and merriment with it. And is a definite tailwind as far as trade and business in the country are concerned.…
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Indian App Ecosystem Witnessing a Stream of New Entrants

Indian App Ecosystem Witnessing a Stream of New Entrants

The Indian app ecosystem is gathering steam, ever since about 224 Chinese apps were banned due to security reasons, by the Indian government. The call for Atmanirbhar Bharatby Prime Minister Narendra Modi also boosted the morale of the country’s entrepreneurs. Some of the finest and hardworking are venturing into creating consumer-friendly utility apps and social media platforms which are ingenuine, safe, and Indian! These apps are offering a cutting-edge user experience, new-age technology, and some are even proving to be a reliable alternative to the banned apps. The consumer is also supporting these businesses to go ‘Vocal for Local’.  The…
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Can We Get Past The Gatekeepers?

Can We Get Past The Gatekeepers?

It has been a few months of noisy outrage. It started on 14th June with the shocking news that a rising star Sushant Singh Rajput was found dead in his apartment. Few bought the 'suicide theory' and started calling out nepotism and ill-treatment of 'outsiders' in the film industry. A few weeks later, a book on the 2020 Delhi riots was canceled by its publisher abruptly. People started raising alarms about the threat to freedom of expression, and the blame was put on ‘influential authors’ who allegedly lobbied to get the book blocked. In other news that week, Congress President…
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