17
Jun
New Delhi — Investors from early-stage angel network JIIF have participated in a ₹350 crore fund launched by Atomic Capital, a consumer-focused venture capital firm. JIIF-affiliated investors contributed ₹26.5 crore to the fund. This represents one of the larger collective investments by JIIF members in the consumer venture capital sector. Atomic Capital aims to invest in startups addressing emerging consumption patterns in India, including digital-first brands, regional markets, and health-related products. Jeenendra Bhandari, Chairman of JIIF, said the investment reflects the network’s interest in supporting consumer-oriented ventures. “It is a proud moment to see JIIF members backing Atomic Capital’s first…