Ayushmann Khurrana’s campaign for Amazon Pay’s new ‘Payments ka A to Z’ is centered on a humorous household scenario – scattered payments leading to chaos. The ad highlights how a unified interface offers a streamlined payment experience, suggesting the campaign’s goal is to simplify digital payments for users. The campaign utilizes a lighthearted approach to demonstrate the value of the integrated platform. Amazon Pay’s wallet upgrade further emphasizes the campaign’s focus on user convenience, allowing seamless access to various payment instruments within a single hub.
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