Google has announced a modification to its policies concerning AdX, its advertising technology platform. The company is now focusing on streamlining the process for publishers to utilize and maintain competing advertising solutions. This shift aims to foster a more diverse ecosystem within the digital advertising space. The move reflects a strategic response to ongoing antitrust scrutiny and a desire to encourage competition within the ad tech sector. Google intends to allow alternative platforms to coexist and potentially offer expanded options for publishers.
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Google Restrains AdX Split Amid Antitrust Probe
