Gurugram: The Market Research Society of India (MRSI) is set to host its 33rd Annual Market Research Seminar on September 11–12 at The Leela Ambience, Gurugram, bringing together top minds from the business, marketing, and insights community. This year’s theme, “The Power of And,” aims to explore the convergence of diverse ideas, technologies, and methodologies shaping the future of research and innovation in India.
The event will open with a keynote address by Dr. Saurabh Garg, Secretary of the Ministry of Statistics and Programme Implementation (MoSPI), Government of India. Dr. Garg will speak on “Driving Impact Through Data Insights: Harnessing Public-Private Synergies for a Viksit Bharat @ 2047,” highlighting the critical role of data in India’s development journey.
The seminar will feature a lineup of influential speakers including Karthik Nagarajan, CEO of Hogarth; Aradhana Lal, SVP – Sustainability & ESG at Lemon Tree Hotels; and Aditya Kasyap, Head – Fabricare at Unilever. A session titled “Harnessing Multiplicities: Navigating Many Indias” will offer varied perspectives from leaders such as K Ramakrishnan of Worldpanel by Numerator, Vishnu Shankar of Zee Entertainment, and Dr. Ashish Bajaj of Narayana Health.
Another highlight will be a panel discussion on “Joys and Dilemmas of Insight in the Age of Technology,” featuring industry veterans including Oslando Desouza (HUL), Chandan Mukherji (Nestlé India), Subhranshu Rout (Bharti Airtel), Deepender Rana (Kantar), Sharmila Das (Purple Audacity), Dixit Chanana (Toluna India), and Siddhartha Nangia (Smytten).
This year’s seminar has seen a record-breaking number of submissions, with over 100 original research papers and 22 shortlisted entries across four key synopsis topics: Method to the Madness, Innovation at the Edges, Technology as an Intersection, and The Human Mosaic. These papers reflect the evolving landscape of research in India, showcasing innovation, human-centric insights, and the integration of technology.
Nitin Kamat, President of MRSI and Chief Growth & Partnerships Officer at TAM Media Research, emphasized the seminar’s role in shaping the future of research and business strategy. “Our sector continues to power growth across industries, and this year’s theme is both timely and transformative,” he said.
Rituparna Dasgupta, Chairperson of the Seminar and EVP – Network Research & Consumer Insights at Zee Entertainment, added, “The Power of And reflects the complexity and richness of today’s world. This platform continues to push boundaries and drive innovation.”
Roosevelt Dsouza, Committee Co-chair and APAC Head of Customer Success at NielsenIQ India, noted the seminar’s growing influence. “It has become a benchmark for excellence, fostering collaboration and showcasing India’s research capabilities globally.”
The event is supported by Lead Partner SmyttenPulse AI, with Associate Partners Toluna and Zee Entertainment Enterprises, and Premium Session Partners including Kantar, Nestlé, ITC, and Hindustan Unilever Limited.