NEW DELHI: NODWIN Gaming has entered into a strategic partnership with Exceed Entertainment to oversee sponsorship and brand monetization for the upcoming edition of NH7 Weekender, the multi-genre music festival now in its 15th year.
According to the announcement, NODWIN Gaming will continue to lead festival programming, creative direction, production, and long-term planning, while Exceed Entertainment will manage sponsorship sales, brand collaborations, and commercial initiatives. The companies said the arrangement is intended to help brands engage with NH7 Weekender’s youth-focused audience.
NODWIN Gaming acquired NH7 Weekender and other properties from OML Entertainment in 2021 as part of its expansion in live entertainment, music, comedy, and gaming. The festival is positioned alongside other NODWIN-owned experiential properties, including Comic Con India and DreamHack.
The collaboration brings together NODWIN’s experience producing large-scale events and Exceed’s work in celebrity management, influencer programming, and brand partnerships. The companies said the partnership aims to create expanded sponsor-driven activities, integrated talent engagements, and new revenue models connecting music, gaming, and pop culture.
“NH7 Weekender has always been about music, culture, and the joy of shared experiences,” said Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming. He said the partnership is expected to help develop new brand relationships while maintaining the festival’s core experience.
Afsar Zaidi, Founder of Exceed Entertainment, said the company plans to introduce new commercial approaches and partnership opportunities for the festival. He described the collaboration as an effort to shape the next phase of India’s live experience sector.
