Nike’s CEO, Elliott Hill, has stated that the company is undertaking a strategic realignment to improve profitability. Hill indicated that the turnaround process is expected to be a gradual process, requiring sustained effort and adjustments. The CEO has communicated that achieving sustained, profitable growth is anticipated to take a considerable period. While the company is actively focusing on streamlining operations and exploring new market segments, Hill has emphasized a deliberate and measured approach to recovery, emphasizing long-term value creation.
Credits: US Top News and Analysis