Mumbai: Fashion retailer Pantaloons has appointed actor Samantha Ruth Prabhu as its first-ever brand ambassador and launched a new festive campaign titled “Spark Your Imagination.”
The partnership introduces a new phase for Pantaloons, which aims to inspire customers to express individuality through fashion. The campaign encourages creativity and personal expression in styling choices.
Sangeeta Tanwani, Chief Executive Officer of Pantaloons and OWND!, said the initiative represents “the start of a new chapter” for the brand. “Fashion today is about creativity, play, and personal expression, and we want to inspire every shopper to see themselves as a creator,” she said. Tanwani described Prabhu as someone who embodies “confidence, versatility, and a willingness to experiment.”
Prabhu said she was pleased to join the brand, noting that the campaign’s message aligns with her own views on fashion. “Fashion to me is a form of self-expression and Pantaloons aligns perfectly with that belief,” she said. “The brand celebrates confidence, versatility, and creativity — values I deeply connect with.”
The “Spark Your Imagination” campaign features a festive film starring Prabhu, depicting contemporary styles through vibrant visuals. The campaign will run across television, digital, social media, and in-store platforms.
According to creative leads Teresa Sebastian and Dimple Parmar of Talented, the campaign was designed to reflect individuality in fashion. “Style is very personal. It’s one size fits one,” they said, describing the concept as a reminder to “keep playing, making it your own, and creating your next.”
