MUMBAI: Škoda Auto India, in collaboration with BBH India, has unveiled a new campaign titled Heartbreak to mark the launch of the Škoda Octavia RS (Rally Sport). The campaign follows the rapid sell-out of all 100 units of the limited-edition model within 20 minutes of reservations opening on Škoda Auto India’s website.
The Heartbreak campaign features a brand film highlighting the performance and spirit of the Octavia RS. It also includes an interactive microsite offering fans a “Non-Owner’s Manual,” described as a humorous guide for enthusiasts who were unable to purchase the vehicle.
Adding to the campaign’s creative elements, Škoda Auto India introduced a “Driver’s Seat” perfume, designed to evoke the essence of the Octavia RS and extend the brand experience beyond the car itself.
Ashish Gupta, Brand Director at Škoda Auto India, said the campaign celebrates the strong emotional connection between the brand and its enthusiasts. “The ‘Heartbreak’ campaign is our way of celebrating this passion, not just with those who managed to own one, but also with countless fans who have kept the RS spirit alive over the years,” he said.
Parikshit Bhattaccharya, Chief Creative Officer at BBH India, said the campaign was designed to engage fans beyond the limited car release. “Every idea in the campaign has been plotted meticulously to create a memorable fan experience,” he said.
The Heartbreak campaign is currently active across digital, social media, outdoor, and ambient platforms.
