NOIDA — The Uttar Pradesh Kabaddi League (UPKL) has partnered with Screenox as its Cinema Partner for the upcoming Season 2, scheduled to begin on December 24, 2025. Through the collaboration, UPKL will receive access to more than 900 branding sites across PVR INOX locations in India, while Screenox will use the association to broaden its visibility in Uttar Pradesh and other regions.
According to the announcement, the partnership is intended to expand UPKL’s reach among cinema audiences nationwide and support Screenox in driving on-ground engagement. Promotional activities for Season 2 will extend to major metropolitan cities, including Mumbai, Kolkata, Hyderabad, New Delhi, Ahmedabad, and Bangalore, as well as Tier 1 and Tier 2 cities.
Gautam Gulati, Founder of Screenox, said the organization is pleased to join UPKL as the Cinema Partner and noted the growing popularity of kabaddi in India. He said the league’s focus on developing grassroots talent aligns with Screenox’s goals, adding that the company aims to amplify UPKL’s presence across its nationwide digital screen network.
Aishwarya Gautam, CEO of SJ Uplift Kabaddi, said Screenox’s involvement supports efforts to broaden kabaddi’s appeal and enhance the fan experience.
UPKL Season 2 will be held at the Noida Indoor Stadium beginning December 24, with matches broadcast on Zee Bollywood, &Pictures HD, and Anmol Cinema 2, and livestreamed on ZEE5. The league is owned and operated by SJ Uplift Kabaddi.
