Gurugram: Electronics retailer Vijay Sales has partnered with Dyson to open India’s first shop-in-shop dedicated to the British technology brand. The outlet, housed at Vijay Sales’ flagship store in Sector 29, Gurugram, spans 200 sq. ft. and showcases Dyson’s full portfolio, including vacuum cleaners, air purifiers, haircare tools, audio devices, and lighting solutions.
The immersive space is designed to offer a “try-before-you-buy” experience, enabling shoppers to interact with products and receive live demonstrations from Dyson experts.
“At Vijay Sales, we believe premium technology must be experienced, not just displayed. This partnership elevates experiential retail in India,” said Nilesh Gupta, Director, Vijay Sales.
Dyson India Managing Director Ankit Jain added, “Our shop-in-shop format reflects our commitment to making innovations more accessible while encouraging consumers to engage with technology first-hand.”
The move strengthens Dyson’s retail presence in India and aligns with Vijay Sales’ focus on enhancing customer experience beyond competitive pricing.