The National Digital Economy Administration (NDEA) of China has issued a warning to the app Xiaohongshu, a leading social media platform focused on lifestyle and beauty content, regarding its content. The regulator stated it would “urge websites and platforms to fulfill their main responsibilities and social responsibilities” to maintain a healthy and responsible online environment. The NDEA’s statement does not specify the exact nature of the infraction. It emphasizes the importance of maintaining clarity and appropriateness within the cyberspace. The platform is being directed to cooperate with efforts to ensure compliance with established guidelines.
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