New Delhi — Investors from early-stage angel network JIIF have participated in a ₹350 crore fund launched by Atomic Capital, a consumer-focused venture capital firm. JIIF-affiliated investors contributed ₹26.5 crore to the fund.
This represents one of the larger collective investments by JIIF members in the consumer venture capital sector. Atomic Capital aims to invest in startups addressing emerging consumption patterns in India, including digital-first brands, regional markets, and health-related products.
Jeenendra Bhandari, Chairman of JIIF, said the investment reflects the network’s interest in supporting consumer-oriented ventures. “It is a proud moment to see JIIF members backing Atomic Capital’s first fund. Their investment aligns with our broader thesis of supporting category-defining, purpose-led startups,” Bhandari said.
Apoorv Gautam, Founder of Atomic Capital, said the investment from JIIF members strengthens the firm’s ability to support early-stage entrepreneurs. “Our approach is rooted in deep founder collaboration, strategic insight, and a relentless focus on capital-efficient scale,” Gautam said.
Atomic Capital describes its investment model as “Operating VC,” providing portfolio companies with support in brand development, marketing, supply chain, and leadership hiring.
According to JIIF, its members deployed over ₹60 crore in FY 2024–25 across more than 20 startups in sectors including fintech, healthtech, artificial intelligence, logistics, and consumer. The network currently supports over 150 companies.
Atomic Capital’s fund launch comes amid growing investor interest in India’s consumer market, driven by digital commerce and expanding demand outside major metropolitan areas.
The fundraise highlights collaboration between Atomic Capital and JIIF to invest in consumer businesses responding to changing consumption patterns in India.