Author: MediaCatalyst

BharatPe launches initiative to encourage Covid-19 vaccination for merchants

BharatPe launches initiative to encourage Covid-19 vaccination for merchants

News
Mumbai: BharatPe, the fintech company for merchants, today announced the rollout of its unique campaign to further strengthen the Indian government’s vaccination drive against COVID19. Launched under ‘BharatPe Cares’, a corporate social responsibility initiative by BharatPe, this first-of-its-kind of programme aims to create awareness about Covid-19 vaccination amongst the company’s 6 million+ merchant partners and also encourage them to get vaccinated without delay. In India's first vaccination Cashback program, BharatPe merchants will get a Rs. 300 instant cash back in their bank account by scanning their vaccination certificate via the BharatPe app. The company also announced the launch of a Covid-19 Vaccine Tracker on its app to facilitate relevant information on Covid-19 vacci...
Online hiring demand in April ‘21 exceeded April ‘20 level in 10 of the 27 Industries:  Monster Employment Index

Online hiring demand in April ‘21 exceeded April ‘20 level in 10 of the 27 Industries: Monster Employment Index

Human Resource
Bengaluru: Monster Employment Index, the comprehensive job analysis report by Monster.com, has published its findings for April 2021, providing insights into the job market across industries, cities, and functions.  The data from the 1st to 30th April 2021 indicates that the employment index saw a decline in job posting activity in April 2021 compared to the previous month, March 2021, by 3%. Overall job postings have declined by 4% year-on-year as of April 2021, compared to April 2020. The job postings for entry-level roles have declined by 5% month-on-month (April 2021 vs. March 2021). The decline in postings is due to the onset of the second wave of the pandemic leading to lockdowns.  Despite the decline in overall job postings, some industries continue to hold str...
Federal Bank partners with Mashreq Bank to offer instant money transfers from UAE to India

Federal Bank partners with Mashreq Bank to offer instant money transfers from UAE to India

Banking, Finance, Insurance
Hyderabad: Federal Bank has entered into a strategic tie-up with Mashreq Bank one of the leading financial institutions in the UAE, to facilitate money transfers from the UAE to India. The partnership will support Mashreq’s faster payment product, QuickRemit, which was launched in 2017. Mashreq is one of the oldest banks in the UAE, and has a presence in twelve countries across Europe, US, Asia and Africa. It is also the only privately-owned bank in the UAE. Referring to this tie-up, Shalini Warrier, Executive Director, Federal Bank said, “We are excited about the partnership with Mashreqbank PSC, UAE, to provide a cost effective instant money transfer service from UAE to India.  With a market share of 17% in personal inward remittances to India, we have been always at the fo...
Ola Foundation to provide oxygen concentrators for free through the Ola app

Ola Foundation to provide oxygen concentrators for free through the Ola app

News
Mumbai: Ola Foundation, the philanthropic arm of Ola, today announced its partnership with GiveIndia to provide consumers with oxygen concentrators for free through the Ola app. The service will start rolling out in Bangalore from this week with an initial set of 500 oxygen concentrators. Ola and GiveIndia will scale it up across the country with upto 10,000 concentrators in the coming weeks. Consumers will be able to log into the Ola app and request for an oxygen concentrator by providing a few basic details. Once submitted, the request will be validated and Ola will then pick up the concentrator via one of its cabs with a specially trained driver and bring it to the consumer’s doorstep. Once the patient has gotten better and no longer requires the concentrator, Ola wil...
Automobile industry gears up with Inshorts to give advertising a new digital avatar

Automobile industry gears up with Inshorts to give advertising a new digital avatar

News
Inshorts has steered a new turn by experimenting with new ad formats in collaboration with the automobile sector. Brands like Safari and Maruti Suzuki have brought into play their new products on the platform through advertisements which provide the users with a thrilling yet informative experience. The team at Inshorts worked on ideating an unconventional and captivating experience for its users. These cutting edge ad formats are not just engaging but also informative while making sure the user experience is not interrupted. The ad by Safari appears as a 60 words news story in the app's native format, announcing the release of the all-new model of the brand. The news story takes an interesting turn when the vehicle in the visual takes over the users’ screen and transforms int...
How bad supply chain affects the hospitals and doctors performance

How bad supply chain affects the hospitals and doctors performance

Column
It is imperative to understand that the healthcare sector is extremely critical and requires deeper attention, given the large interdependencies from every segment of the industry. Managing the healthcare supply chain is a rather complex and fragmented process. The Pandemic has enforced the need for conducive supply-chain strategies and management practices to optimize scarce resources, alleviate shortages, and expand capacity quickly.  Although efficient management is not the solution or a substitute for dedicated and skilled medical personnel, improving broken supply chains is crucial to ensure that these professionals have the resources to perform their duties. This article aims to discuss the importance of SCM for healthcare givers and how inefficiencies directly affect the qua...
How lucrative is the ‘elderly’ market in India?

How lucrative is the ‘elderly’ market in India?

Column
Today, senior citizens are roughly about 8% of India’s population and by 2050, they will account for 20% of the country’s population. This surge in TAM (total addressable market) will drive growth in the senior care market in the coming years.  The current market size of senior care is estimated to be around USD 7 billion. According to a 2018 report by Agewell Foundation, senior citizens are emerging as an influential consumer segment as most senior citizens today continue to work past the retirement age. Therefore, they are no longer just dependent on pension and have great purchasing power. Healthcare constitutes 31% of their total spends. And therefore, there is tremendous potential specifically for health/lifestyle/wellness-driven businesses within the elderly care segment.&nb...
At Puravankara, all our endeavours revolve around just one entity – our customers: Minol Ajekar

At Puravankara, all our endeavours revolve around just one entity – our customers: Minol Ajekar

Interview
Puravankara Limited has emerged as a leading real estate company since its inception in the year 1975. Over the years, the company has successfully established two distinct and successful brands, Puravanakra and Provident, on Indian real estate map. In an exclusive talk with MediaCatalyst, Ms. Minol Ajekar, Group Head- Corporate Communications, CSR & Business Processes, Puravankara Limited shares how marketing activities at Puravankara has evolved during the ongoing coronavirus pandemic, and the CSR activities the company has been undertaking. Ms. Ajekar believes that it is critical to address customers’ anxieties and take effective action to alleviate the same. Here are the excerpts from the interaction with Ms. Minol Ajekar. Real estate is fairly known for its traditional ...
Facility management has become much more important now than ever: Pradeep Lala

Facility management has become much more important now than ever: Pradeep Lala

Interview
In the wake of Covid-19, the work-from-home has become a New Normal for the workforce employed with corporate houses. While it might have become a permanent normal for some, most of us have gradually started going back to the office. However, with the new Covid-19 mutant virus and a sudden increase in Covid-19 cases, most of us are very apprehensive of going back to the office. With the rising Covid-19 cases and government directives, the corporates also have to follow various safety provisions before asking the workforce to join work from the office. In an exclusive interaction with MediaCatalyst, Mr. Pradeep Lala, MD & CEO of Embassy Services Private Limited, shares his views on the safety and hygiene protocols followed by offices and the design changes implemented in offi...
Education MarTech Startup ExtraaEdge Raises $1M in Pre-Series A Round

Education MarTech Startup ExtraaEdge Raises $1M in Pre-Series A Round

Investment, News
Pune: ExtraaEdge, a Pune-based martech startup focused on the education sector has raised $1 million in a pre Series A round from Pentathlon Ventures. The round also saw participation from other investment firms - 9Unicorns, Indian Angel Network, Faad Network and DevX Innovation. Prominent angels like Monish Darda (Co-Founder & CTO, Icertis a SaaS Unicorn ), Manasij Ganguly ( ex CEO – Threadsol ) & Aditya Somani ( ex - Premji Invest) also participated in the round along with the existing investors Sprout Venture Partners, and TiE Pune Angels. Founded in 2015 by Abhishek Ballabh and Sushil Mundada, ExtraaEdge is a new-age, vertical SaaS marketing technology player in the education marketing industry. It leverages its full-stack revenue assurance platform and CRM software to help ...