MediaCatalyst

413 Posts
24 Aug

Digital Antidote to Marketing Woes during COVID-19

MediaCatalystColumn, Marketing, ,
Author: Vivek Pandey, VP, Revenue Strategy & Analytics – Times Internet. COVID-19 has been an unexpected wind in the sails for digital marketing platforms that were projecting solid growth over the last few years. Market uncertainty and the resulting economic toll is driving most marketers to capital conservation, thereby rerouting most conventional ad-expenses into the digital media. Impact of COVID-19 on the advertising expenses Marketing is still perceived as a cost centre at many companies and hence is also the first function to face the guillotine during a sudden shift to cost reduction. The current atmosphere of business inactivity and a…
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Empowering the Marginalized will Directly Impact the Development: Jiji John
22 Aug

Empowering the Marginalized will Directly Impact the Development: Jiji John

MediaCatalystCSR, Interview, , ,
Photo Credit: Child Help Foundation Children are the future of every nation and the world economy. The well-being and development of every child has been covered in the 2030 Agenda for Sustainable Development. Child Help Foundation, a not-for-profit organization, has been working since 2010 with a vision “to reaching out to marginalized children in need, empowering them, bringing smiles and making them future ready.” Mr. Jiji John, Executive Director, Child Help Foundation talks to MediaCatalyst about Child Help Foundation’s journey, attainment of SDG 2 in the wake of Coronavirus pandemic, the situation of underprivileged children for whom classroom learning was…
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21 Aug

Leveraging Technology to Become Agile in the Face of FDIC 370 Mandate

MediaCatalystBanking, Finance, Insurance, Column, , ,
Author: Sanjay Bajaj, Senior Vice President, BFSI, Birlasoft The FDIC 370 mandate calls for massive transformation in banks' governance and data collation capabilities. With a stringent deadline in place, digital intervention is essential to help banks meet compliance standards. At Birlasoft, we believe that a flexible reporting solution holds the key.  The recent spate of regulatory changes announced by the Federal Deposit Insurance Corporation (FDIC) calls for a large-scale transformation in banking processes. Last year, the FDIC introduced Part 370 of its rules and regulations for "Recordkeeping for Timely Deposit Insurance Determination." Specifically, it brings large banks under the ambit…
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Micro-holidays and Local Travel will be The New Travel Trends: Jurgen Bailom
14 Aug

Micro-holidays and Local Travel will be The New Travel Trends: Jurgen Bailom

MediaCatalyst0 CommentsHospitality, Interview, ,
The Coronavirus pandemic has heavily impacted the global economy. However, there is only a few that are hit as hard and as fast as the travel and hospitality industry. The hospitality industry has expected to lose millions of jobs and billions in revenue. The entire world is struggling to put a halt on the COVID-19 virus. Jurgen Bailom, President and CEO, Jalesh Cruises With restrictions being gradually lifted from businesses and economic activities, the tourism and hospitality sector is gearing up to start operations with safety modules in place. Mr. Jurgen Bailom, President and CEO, Jalesh Cruises talks to MediaCatalyst…
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Face Masking Kids During Coronavirus Pandemic
12 Aug

Face Masking Kids During Coronavirus Pandemic

MediaCatalyst0 CommentsColumn, Health,
Author: Dr. Atish Laddad Pandemic, social distancing, face masks, safety shields, and above all the novel coronavirus are the only phrases that seem to be permanently engraved into our dictionary in the present times. Safety masks in the current situation have added more important than ever and have become an inevitable part of our day-to-day life. The on-going health calamity has jolted the entire economy and disturbed lives in many ways than one. However, as we grasp the new normal by entering into the unlock phase, cities and states have slowly begun to reopen. Image for representation purpose With people…
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Women are the Nucleus of Socio-economic Environment Says Sahil Dharia
07 Aug

Women are the Nucleus of Socio-economic Environment Says Sahil Dharia

MediaCatalyst0 CommentsBusiness, Health, Interview, , ,
We have witnessed people leaving high paying jobs and starting something from scratch that has the power to disrupt the entire business ecosystem, ideas that have changed the human behaviour at the very grassroots level. In India, when it comes to starting a business or an enterprise with the sole agenda of promoting feminine hygiene, particularly menstrual hygiene, there are a lot of questions asked and fingers raised before people start believing in it. Soothe Healthcare, a company started by the wall street honcho Mr. Sahil Dharia and its subsidiary brand Paree has a similar story. Sahil Dharia, CEO of…
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New Normal is Nothing But Old Normal Minus Technology
28 Jul

New Normal is Nothing But Old Normal Minus Technology

MediaCatalyst0 CommentsColumn, Featured Articles,
Someone asked me recently, "Despite being in lockdown and all of the craziness swirling in the world right now, there seems to be some good that’s come our way, no?" My immediate reaction was, ‘Why just some, lots of it, I suppose’. ‘Yes’, she said, ‘this new normal is actually quite enticing. I like the idea of sitting back and relaxing – working and yet, not stressed about it … spending time with the family, with myself, with my passions and interests.’ I said, ‘There you are.’ And then I just added … Actually, this new normal is nothing but the…
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Contactless Deliveries and Packaging Design: Redefining e-Commerce
25 Jul

Contactless Deliveries and Packaging Design: Redefining e-Commerce

MediaCatalystColumn, E-Commerce, , ,
Four months after the COVID-19 pandemic, and the first forced lockdown in response to the need to maintain social distancing, consumers are asking one question: “how do we continue to have access to the goods that we need from the convenience and protection of our homes?” The search for a relevant response to the question has necessitated consumer goods enterprises to introspect their readiness for contactless deliveries and packaging, the point where their products and brands come into contact with end consumers.  How is the COVID-19 Pandemic Proving to be a Major Inflection Point in E-Commerce? The need to stay…
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Why Brands Need Stronger Checks and Balances on Digital Platforms!
21 Jul

Why Brands Need Stronger Checks and Balances on Digital Platforms!

MediaCatalystBusiness, Column, , , ,
Every single print ad, outdoor campaign, or catalog goes through rigorous proof check by smallest to biggest agencies. Clients seek out an agency with best practices and experience who can handle their brand communication with necessary maturity but when the time comes for digital narrative lax attitude kicks in. I have often heard from brands “it is ok we will delete the post, how bad can it be?” Case Reference -1: Your Chairman will end up apologizing for your social media posts. This social media campaign posted by Kent RO Systems went viral for all the wrong reasons just because the…
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Changing Market for Food Delivery post-COVID-19
15 Jul

Changing Market for Food Delivery post-COVID-19

MediaCatalyst0 CommentsColumn, LifeStyle, , ,
Author: Dr. Siddhant Bhargava, Fitness and Nutritional Scientist and Co-Founder of Food Darzee With social distancing becoming the new norm, consumers in present times are clamouring to have food delivered. The universal COVID-19 pandemic has only made palpable the vital role played by food delivery platforms in the lives of contemporary food consumers. Today with millions of people compelled to stay indoors to contain the health crisis, virtual food distribution has managed to become one of the chief protagonists of the 2020 home quarantine. Modern-day conscious consumers have shifted from a physical dimension to the digital world. For example, right…
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