NEW DELHI — Limelight Lab Grown Diamonds has opened a new retail store in Rohini, expanding its presence in the national capital region.
The store, located at Agarwal E Mall in Sector 7’s Commercial Hub, was inaugurated by Karamjyot Singh Chawla, Director of Limelight Lab Grown Diamonds, along with Regional Partner Shipresh Wadhwa and members of the company’s leadership team.
According to the company, the Rohini outlet is part of its strategy to strengthen its retail network in high-growth urban markets. Limelight said it has more than 50 exclusive stores and over 40 shop-in-shops across 45 cities nationwide.
Founder and Managing Director Pooja Madhavan said the company has focused on building a retail ecosystem for lab-grown diamond jewellery, supported by a vertically integrated model aimed at maintaining quality standards. She added that customer response to existing Delhi stores contributed to the decision to expand further in the region.
Chawla said the Delhi NCR market remains central to the company’s growth plans, citing demand for design-focused jewellery. Wadhwa said the partnership would introduce lab-grown diamond jewellery to consumers in Rohini.
The store offers a range of CVD-studded lab-grown diamond jewellery made with Type IIA diamonds. Collections include solitaires, necklaces, earrings, bracelets and everyday wear designs.
To mark the launch, the company is offering promotional discounts and select purchase benefits for customers.
