New Delhi,: MMTC-PAMP, India’s only London Bullion Market Association (LBMA) accredited Good Delivery gold and silver refiner, has partnered for the first time with quick commerce platforms, beginning with Blinkit, to enable 10-minute delivery of its purest gold and silver products ahead of Dhanteras and Diwali.
Through this collaboration, customers can purchase MMTC-PAMP’s 24K gold and silver items with 999.9+ purity, including the 1-gram Lotus Gold Bar, 0.5-gram Lotus Gold Coin, and 10-gram Lakshmi Ganesh Silver Coin. The company said the partnership combines convenience with the assurance of authenticity and purity.
Samit Guha, Managing Director and CEO of MMTC-PAMP, said the initiative aims to meet the changing buying habits of consumers. “This partnership stands to benefit shoppers who desire superior and culturally diverse 999.9+ purest gold and silver minted products, to be delivered within 10 minutes,” he said, adding that the move would help the company expand its reach and strengthen customer relationships.
According to MMTC-PAMP, all deliveries will adhere to strict safety protocols, including tamper-proof packaging and open-box delivery. The company is also finalizing arrangements with Swiggy Instamart to further extend availability during the festive season.
Kashish Vasishta, Deputy General Manager for Marketing, PR, New Product Development, and E-commerce, noted that gold continues to attract demand from younger, tech-savvy investors. “Our partnership through these quick commerce platforms is a convenient way to provide quick and accessible purchase of our purest minted gold and silver products for all during this festive season,” he said.
MMTC-PAMP stated that every product undergoes a rigorous purification process to achieve 999.9+ purity and includes a unique identification number and Assayer Certified Minted Card for verification.
