Political ad spending expected to hit new record, surpassing 2022 midterms by 20%
The 2025-2026 midterm season is expected to be the most expensive midterm cycle in history . It's inching close to AdImpact's price tag for the 2024 presidential election cycle, which reached $11.2 billion . This cycle's boost is largely expected to come from the connected TV category, which covers any television that connects to streaming apps and services .
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