Reliance Consumer Products Limited (RCPL), the fast-moving consumer goods arm of Reliance Industries Limited, has signed a memorandum of understanding with Finnish food company Fazer to establish a strategic partnership in India for the production, marketing, and distribution of premium chocolates.
The agreement was signed during the state visit of Finland’s President Alexander Stubb to India and is intended to strengthen business ties between the two countries while expanding the availability of Fazer’s confectionery products in the Indian market.
Under the partnership, Fazer’s chocolate recipes and product portfolio will be combined with RCPL’s manufacturing capabilities and distribution network across India. According to the companies, RCPL currently has access to nearly three million retail outlets nationwide.
T. Krishnakumar, director of Reliance Consumer Products Limited, said the collaboration is aimed at introducing Fazer’s chocolate products to Indian consumers while expanding RCPL’s presence in the chocolates and confectionery segment.
Christoph Vitzthum, president and chief executive officer of Fazer, said the partnership provides an opportunity for the company to enter India’s growing chocolate market and expand its international presence.
RCPL, established in 2022, has been expanding its confectionery portfolio, including the revival of brands such as Ravalgaon, Toffeeman, and Pan Pasand, as well as Lotus Chocolates. The company has also introduced international brands such as Maliban, Nexba, and PACE to the Indian market.
Fazer operates in several international markets, including the Nordic and Baltic regions, Poland, and China, and exports products to more than 40 countries worldwide. The company has stated that expanding into new markets remains a key part of its global growth strategy.
