Mumbai: Saatchi & Saatchi India has launched “Journeys of Imagination,” a new festive campaign for Audi India that highlights creativity, innovation, and the brand’s connection with Indian celebrations.
Part of Audi’s ongoing “Journey with Audi” platform, the campaign draws inspiration from the company’s “Progress through Technology” philosophy. It features a brand film showcasing the Audi Q3 Sportback, along with the Audi Q5 and Q7 models, capturing the spirit of the festive season through a blend of tradition and modernity.
The film follows AI artist Omkar Korade and photographer Hashim Badani as they take the Audi Q3 Sportback through Mumbai’s vibrant streets, transforming the city’s festive scenes into art. The visuals emphasize imagination, discovery, and celebration.
Kartik Smetacek, Chief Creative Officer at Saatchi & Saatchi India, said the campaign explores how innovation begins with imagination. “For this year’s festive campaign, we collaborated with new-age creators to reimagine how Mumbai celebrates the season,” he said.
Gaurav Sinha, Head of Marketing and PR at Audi India, said the campaign reflects the emotional and creative energy of Indian festivals. “It’s our tribute to how creativity, culture, and innovation come together during this time of the year,” he said.
Atin Wahal, Executive Director at Saatchi & Saatchi India, added that the initiative reinforces the shared vision between the agency and Audi to connect meaningfully with audiences and enhance the brand’s long-term relevance in the automotive market.
