Wednesday, September 23

Marketing

FANJARA Connects Brands to Their Favorite Celebrities & Social Media Influencers
Marketing

FANJARA Connects Brands to Their Favorite Celebrities & Social Media Influencers

NEW DELHI, August 31, 2020: FANJARA, a Celebrity-To-Fan connect platform allows brands to connect directly with their favorite celebrities and social media influencers. This will help brands to get an exclusive message out directly to their niche audience, at just a fraction of the cost spent on advertising or similar marketing channels. FANJARA, the Celebrity-To-Fan connect platform, not only lets users request a greeting or a heart to heart comment from their favourite TV & Social Media Star, featuring personalised celebrity video messages, but also allows Brands to promote their products or get a new message out to their audiences through their favourite TV actors, YouTubers, Instagrammers, Bloggers, Influencers, Comedians, Sportspersons, Musicians, Anchors etc., among other...
Why digital marketing cannot be ignored during, and after Coronavirus pandemic
Marketing

Why digital marketing cannot be ignored during, and after Coronavirus pandemic

Author: Mr. Zuber Sheikh, Managing Director, Rank My Business The world is in the grips of a never before seen crisis, triggered by the Coronavirus pandemic. We are not only referring to the spread of the disease, frequent lockdowns, and social isolation, but also the many repercussions on life and business during this period. The economic impact of this across the globe has been beyond overwhelming, to say the least. With many businesses and organizations shutting down or downsizing, massive job losses on one hand, and remote working on the other, bustling market districts becoming ghost towns and the lingering uncertainty about everything given the likelihood of a second wave, there is no clarity on when all this will end. But just as life finds a way to thrive even in the most tr...
New Age Media and Changing Demand for Public Relations
Column, Marketing

New Age Media and Changing Demand for Public Relations

Author: Neha Bajaj, Managing Director, Scroll Mantra With the dawn of greater internet accessibility and heightened dependency on technological equipment, there has been a conscious shift in the consumption pattern of information. From defined traditional modes of mass communication namely newspapers, television, and radio, we now have a wide array of choices at our disposal. The current scenario gives every individual a platform to voice their opinion and share knowledge. Digitization has truly transformed the media landscape, offering a better quality of news, accelerated dissemination of data, the superiority of news sources, and faster feedback. With the ascent of new- age media, the brand needs to make a substantial change in the way information is presented and distributed. Th...
Digital Strategy For Start-ups: What To Look Out For
Column, Marketing

Digital Strategy For Start-ups: What To Look Out For

Author:  Asif Upadhye, Director at SPRD The future is now, and it is digital. Since the lockdown, there has been a 100% increase in online sales in India.  Digital marketing is highly accessible to businesses of all shapes and sizes and media marketing plays a key role in shaping how audiences engage with brands. With online shoppers expected to reach over 200 million by 2025, start-up industries establishing their media marketing presence are using a more integrated approach.  But how do you market to an audience you don’t know? Especially for start-ups, creating marketing and buyer personas is the first step towards answering this question! Everything from demographic details, the way the target audience researches products online, their go-to social media chan...
WarnerMedia Appoints TheSmallBigIdea as its Social Media Agency for HBO and WB Brands in India
Marketing

WarnerMedia Appoints TheSmallBigIdea as its Social Media Agency for HBO and WB Brands in India

MUMBAI, August 25, 2020: TheSmallBigIdea has recently been appointed as WarnerMedia’s social media agency for HBO and WB, the global media and entertainment company’s two English-language movie channels in India.  The full-service digital agency is tasked with increasing reach by using social media to build brand awareness in new markets, strengthen affinity in existing markets through relevant engagement and by developing a distinct voice to drive publicity. TheSmallBigIdea, has considerable experience in working with entertainment brands, and is known for its data-driven creative approach and an understanding of driving engagement beyond India’s metros.  With some of the world’s most famous movie franchises on both channels, TheSmallBigIdea will create localised and bespoke commun...
Digital Antidote to Marketing Woes during COVID-19
Column, Marketing

Digital Antidote to Marketing Woes during COVID-19

Author: Vivek Pandey, VP, Revenue Strategy & Analytics – Times Internet. COVID-19 has been an unexpected wind in the sails for digital marketing platforms that were projecting solid growth over the last few years. Market uncertainty and the resulting economic toll is driving most marketers to capital conservation, thereby rerouting most conventional ad-expenses into the digital media. Impact of COVID-19 on the advertising expenses Marketing is still perceived as a cost centre at many companies and hence is also the first function to face the guillotine during a sudden shift to cost reduction. The current atmosphere of business inactivity and a crumbling market morale therefore, is fanning the embers for frugal marketing, with corporate frugalism at its highest in dec...
Kaizzen Bags PR mandate for HSNC University
Marketing

Kaizzen Bags PR mandate for HSNC University

Bangalore, August 14, 2020: Kaizzen, an independent Public Relations & Digital Agency has been awarded the Public Relations mandate for HSNC University. The second cluster university of Maharashtra constitutes of 3 reputed colleges of Mumbai – K. C. College, H. R. College and Bombay Teachers’ Training College (BTTC) – part of a 70-year old Hyderabad (Sind) National Collegiate Board (H(S)NCB). The mandate encompasses strengthening brand  awareness and building brand preference, in India. On Kaizzen’s appointment, Ms. Ritika Shah, GM - Corporate Media Relations, Hiranandani Group & Communities, said “We are pleased to appoint Kaizzen as our Public Relations Consultancy, to communicate our progressive vision and mission to the relevant audiences. Appreciably they very wel...
Linen Club Unveils New Brand Identity and Logo
Marketing, News

Linen Club Unveils New Brand Identity and Logo

MUMBAI, August 13, 2020: Linen Club, the premium linen fabric brand from the Aditya Birla Group, announced the launch of its new brand identity and logo. The new brand identity and logo represents Linen Club's passion, authenticity and expertise in creating the best linen fabric and apparel. The inspiration behind the new brand identity is the amalgamation of European origin and Indian heritage. The new logo with flax stalk and flower imprinted on a shield exemplifies authenticity and legacy. The flax stalk and flower represent the flax fields of Europe, beautifully capturing the origin story of Linen Club's fabric and illustrating the authenticity behind creating a fabric that stands out. The flax fields of Europe are the birthplace of the finest linen fabric in the...
How Marketing will Play an Important Role for Any Product, Services or Brand in Current Times
Column, Marketing

How Marketing will Play an Important Role for Any Product, Services or Brand in Current Times

The Covid-19 has overthrown it’s viciousness into the minutest details of our lives. It resulted into sufferings, which goes beyond measure now. But even in an emergency like this, life hasn’t stopped. The stores might have shut down, but people didn’t stop having their meals. While the crowd in the streets went empty, people are more likely to be found at homes glued to their mobile and television screens to remain connected to the world. Businesses need to rethink and re-strategize their marketing exposures to become relevant with the on-going tension. It’s time we come in terms with the current reality and do something thoughtful about to digress it to a new way of living life. Brands require new marketing strategies to understand consumer’s behavior so they can pursue them. Especia...
Aakash Educational Services Limited (AESL) Launches New Campaign, “Padhai Hamari Jaari Hai”
Education, Marketing, News

Aakash Educational Services Limited (AESL) Launches New Campaign, “Padhai Hamari Jaari Hai”

Mumbai: Aakash Educational Services Ltd. (AESL) has launched a television campaign titled “Padhai Hamari Jaari Hai”. The TVC will be aired on leading TV channels pan-India and online channels including YouTube and OTT platforms from today. It will be a 40 second one on TV Channels and a 90 second commercial on online channels. With the launch of this campaign, AESL reiterates its mission to help mitigate the impact of the Covid-19 epidemic by ensuring continuous support to students. The campaign is aimed at informing students and parents about the initiatives taken by AESL to ensure that learning goes on. The campaign focuses on bridging the gap between geographies and making students and parents aware of AESL’s online learning platforms. All regular classroom batches o...