Tag: Digital Strategy for Startups

Digital Strategy For Start-ups: What To Look Out For

Digital Strategy For Start-ups: What To Look Out For

Column, Marketing
Author:  Asif Upadhye, Director at SPRD The future is now, and it is digital. Since the lockdown, there has been a 100% increase in online sales in India.  Digital marketing is highly accessible to businesses of all shapes and sizes and media marketing plays a key role in shaping how audiences engage with brands. With online shoppers expected to reach over 200 million by 2025, start-up industries establishing their media marketing presence are using a more integrated approach.  But how do you market to an audience you don’t know? Especially for start-ups, creating marketing and buyer personas is the first step towards answering this question! Everything from demographic details, the way the target audience researches products online, their go-to social media channels,...