Sushil Khaitan

Increasing Demand for Nutraceutical Supplements Amongst Millennials

Author: Sushil Khaitan, CEO & Director at Pure Nutrition Consumers here in India are now more aware of the importance of a healthy diet and a healthy lifestyle, they now know and understand how appropriate nutrition can help them prevent diseases, and deal with a lot of other health-related problems. This understanding has increased the demand for nutraceutical supplements, especially amongst the millennials (individuals between the age-range of 24-40 years).   Importance of Nutraceuticals  Nutraceuticals are medically or nutritionally functional foods. These supplements sate your hunger, provide basic nutrition, and also have medical benefits. For example, some nutraceuticals help prevent hypertension,…
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