Delhi – As Valentine’s Day draws closer, Tata Coffee Grand Cold Coffee has rolled out a new digital film that celebrates modern-day romance rooted in everyday office life. Part of the brand’s ongoing “Too Cool To Have It Solo” campaign, the film captures small, spontaneous meet-cute moments that unfold during routine workdays, positioning cold coffee as an easy icebreaker and a shared indulgence.
Set in a contemporary workplace, the film follows a brief yet meaningful interaction between two colleagues whose paths cross during a regular office break. What begins as a simple coffee moment gradually evolves into a quiet connection, reflecting how shared pauses and fleeting conversations can spark warmth amid busy schedules. Tata Coffee Grand Cold Coffee sits at the centre of this interaction, subtly reinforcing the idea that everyday moments are better when shared.
The campaign underscores the brand’s belief that coffee—much like modern work life—is no longer just about function, but about connection. By anchoring the narrative in familiar office settings, the film mirrors how relationships today often emerge organically, through unplanned interactions rather than grand gestures.
Commenting on the campaign, Partha Biswas, President & Head – RTD Business, Tata Consumer Products, said,
“Our focus in the ready-to-drink cold coffee segment is on building brands that stay relevant to evolving consumption occasions, while remaining anchored in quality, consistency and trust. As lifestyles change, brands that integrate seamlessly into everyday routines become increasingly important. This film reflects that belief by showing how Tata Coffee Grand Cold Coffee fits naturally into shared office moments and daily connections.”
From a creative standpoint, the film has been designed to feel more like a short story than a traditional advertisement. Mayur Varma, Chief Creative Officer, 82.5 India, said,
“We’ve treated this as a meet-cute story, not just an ad. The hope is that people enjoy the film and gradually associate Tata Coffee Grand Cold Coffee with modern-day meet-cutes.”
Echoing this sentiment, Kiran Ramamurthy, CEO, 82.5 India, added,
“Building on our platform of fostering connections, this film extends the idea into the workplace. It shows that spontaneous, real moments can happen anywhere, with the product acting as the trigger that turns an ordinary pause into a genuine interaction.”
With vibrant visuals, a catchy soundtrack and a relatable urban setting, the film speaks directly to young working professionals, reinforcing Tata Coffee Grand Cold Coffee’s positioning as a contemporary, premium beverage that complements modern lifestyles and relationships.
The Valentine’s Day film is part of the brand’s broader narrative celebrating shared moments, youthful spontaneity and everyday connections. Tata Coffee Grand Cold Coffee is currently available in three international flavours—Belgian Chocolate, French Vanilla and Swiss Caramel—across leading retail stores and online platforms nationwide.
