Bollywood’s Boman Irani has partnered with Tulips to champion a crucial issue – adult incontinence. A campaign focused on empathy and breaking the stigma, the launch is aiming to foster a more open conversation about this often-hidden challenge, resonating with an aging demographic. Mr. Jain emphasizes the campaign’s intent to empower seniors and foster a sense of self-respect, a shift reflecting a growing societal awareness. The campaign’s focus on comfort and confidence is set to resonate with a large audience, signifying a hopeful step toward greater acceptance and inclusion.
Thursday, October 2
