Entertainment – MediaCatalyst

Manjit Sachdev Appointed as Head – Content for Voot & Voot Select

23Sep

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Manjit Sachdev Appointed as Head – Content for Voot & Voot Select

Manjit Sachdev, Head - Content, Voot & Voot Select Mumbai, Sept. 23, 2020: Strengthening its creative team and focus on building an immersive and inclusive content strategy, Viacom18 has announced the appointment of Manjit Sachdev as Head - Content for its leading Video on Demand brands Voot & Voot Select. Manjit, in her new role, will lead the content team at Voot and will be responsible for driving the future original content strategy across the Advertising and Subscription businesses of Voot & Voot Select. Manjit Sachdev comes with over 18 years of experience in the Media and Entertainment Industry. Prior to joining Viacom18 she has been successfully driving the content strategy at various brands in the M&E space like AltBalaji & Sony Entertainment. At Alt...

Shemaroo TV Partners with Homegrown Short-video App Chingari

19Sep

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Entertainment

Shemaroo TV Partners with Homegrown Short-video App Chingari

Mumbai, Sept. 19, 2020: Shemaroo TV has partnered with short-video app Chingari, by Tech4Billion, that allows users to record and share short videos with incredible filters and games and many more. Through this partnership Chingari user will have access to Shemaroo TV’s popular and entertaining gamut of shows through small snippets, show recaps, memes and highly engaging content across various genres like Mythology, Drama, Horror, Classics and other original shows. Through this partnership, Shemaroo TV will enable access to its entertaining content in the form of short video clips and snippets from their most popular shows Devon Ke Dev… Mahadev, Geet, Ghar Ek Sapna, Saubhagyavati Bhava etc. The channel will also have regular updates to Behind the Scene and sneak peeks from new shows ...

14Sep

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Entertainment

The Script Room Bags Creative Mandate for Vedantu

Mumbai, Sept. 14, 2020: - The Script Room, a writers' hub, wins the creative mandate for the upcoming campaign of Vedantu, a popular online education brand. Having successfully created over forty ad films in their first year of operations, across brands like Netflix, OYO, Chumbak, Beck’s Ice, and Groww, The Script Room now gears up for an impactful campaign for Vedantu, an EduTech brand. Speaking about the win, Ayyappan Raj, Co Founder, The Script Room said, “We are super excited to work with Vedantu on their upcoming campaign. The entire process from briefing to discussing and deliberating the central idea was quite effortless and organic. One really nice thing about working with the team at Vedantu is the feedback, inputs - very high level of clarity, simple and supremely objec...

Airtel Partners with VOOT to Bring Premium Content to Airtel Xstream

8Sep

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Entertainment

Airtel Partners with VOOT to Bring Premium Content to Airtel Xstream

New Delhi, Sept. 08, 2020: Airtel today announced a partnership with VOOT to bring more premium digital content on to its Airtel Xstream platform. Under the partnership, Airtel Xstream users will get access premium VOOT content across multiple screens - on TV over the Airtel Xstream Box as part of the Airtel Xstream Bundle, on smartphone with the Airtel Xstream app, and on PC at www.airtelxstream.in. The rich portfolio of VOOT includes movies, originals, new episodes of their shows from Colors, MTV India and other Viacom-18 owned TV channels. This includes shows like Splitsvilla, MTV Roadies, Naagin, Kaisi Yeh Yaariaan, Choti Sarrdaarni, Bahu Begum, Bepannah in Hindi, the upcoming season of Bigg Boss as well as many regional language shows. Airtel Xstream us...

Voices United – An Emotional Tribute to Our Brave Frontline Heroes

31Aug

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CSR, Entertainment

Voices United – An Emotional Tribute to Our Brave Frontline Heroes

MUMBAI, August 31, 2020: Metalloid Productions in partnership with UNESCO – New Delhi and Dukes India as the primary sponsor launch Voices United - Hum Honge Kamyaab with a contemporary and multilingual twist. Voices United - Hum Honge Kamyab is a multi-lingual audio-video track sung by 14 talented artists from across the country to honour and pay a tribute to our brave frontline heroes who have been working tirelessly to keep us safe and battling tooth and nail in these trying times. The track also aims to raise funds for Magic Bus Foundation towards its Crisis Recovery programme in India. They have been at the forefront of Covid-19 relief efforts, having provided dry ration kits to more than 4 lakh people. “Independent India has not faced as big a challenge as we have in th...

Terence Lewis to Make his Digital Debut with ‘The Great India Dance Off’

28Aug

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Entertainment

Terence Lewis to Make his Digital Debut with ‘The Great India Dance Off’

NEW DELHI, August 28, 2020: Bollywood choreographer, Terence Lewis is all set to make his digital debut with a unique power-packed dance show. ‘The Great India Dance Off’ by Flipkart Video will be the first ever show for Terence on a video platform, where he steps away from judging ‘Chumeshwari’ performances and makes his debut as a host. Terence will also mentor the participants on this first-of-its-kind interactive dance show, providing feedback on their thumkas, energy, legwork and everything in between. With a perfectionist like Terence, everything will need to be on ‘Pointe’! Launching tomorrow on the Flipkart app, ‘The Great India Dance Off’ will host 10 contestants, including seasoned dancers like Rishabh Sharma, Sadhwi and Monark Trivedi, among others. Divided in two teams ...

Bigg Boss Season 14 Returns to COLORS and Voot Select

17Aug

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Entertainment, News

Bigg Boss Season 14 Returns to COLORS and Voot Select

Mumbai, August 17, 2020: 2020 has been a challenging year for our audiences. While some are bogged down by the lockdown, others are bored with their quarantine routine. The wait is now over as Bigg Boss 2020 is back on COLORS. The show will now also premiere on India’s fastest growing premium video on-demand service ‘Voot Select”. In an unprecedented move, Voot Select will offer unlimited access with 24-hour LIVE feeds from the BB house on weekdays and stream the episode before TV and ad-free at ₹99/month and a special introductory price of ₹499/year. Salman Khan will once again don the role of host and add his midas touch of wit and inimitable style to the show. Promising to be packed with ultimate thrill and excitement, the new season will unfold unprecedented drama and a rolle...

T-series Launches Devotional Music Album ‘Shankar’

4Aug

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Entertainment

T-series Launches Devotional Music Album ‘Shankar’

Mumbai: T-series launched a devotional music album, ‘Shankar’, by actor- director-singer Devendra Saini (Debu) on July 31, 2020. Shankar song has been written by Ajay Alwar (Ammu), the music has been composed by Soumyajit Roy, and the voice by Singer Devendra Saini (Debu). Its music is directly linked to youth. https://www.youtube.com/watch?v=89XFPcduEks It is a cheerful moment for actor-director-singer Devendra Saini to receive praises from Industry legends like Master Saleem - (Indian Singer), Prince Narula - Bigg Boss and Indian Model, Lakhwinder Wadali - (Musician), and renowned Kamal Khan (Playback Singer), Harman Sohal (Winner of PTC Mr. Punjab), Tejwant Kittu (Indian Composer, Musician, Record Producer & Artist), Sachin Ahuja&nb...

One that Sketches a Fearless Approach – Bad Girl Series

31Jul

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Entertainment

One that Sketches a Fearless Approach – Bad Girl Series

We live in a culture that incarnates Goddesses as pious souls but on the contrary chain the massive, opulent building of womanhood. To me, womanhood is that building in which each door leads to a new persona ranging from a headstrong woman, a mewled negotiator, a mother, to a doting version of every relationship we can think of. Very often, we come across the fearless approach of an individual to treasure themselves as they are. This has inspired me to conceptualize and curate the “BAD GIRL Series”. The basic idea to work on this series was to bridge peace with oneself. The raw vigour to be opinionated, self-righteous & confident in oneself served as the meaty flesh of the story, I willed to insinuate. Bringing light to this essence, I worked on embellishing an aesthetic sens...

Goodfellas Studio Launches India Content Production Status Map

29Jul

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Entertainment

Goodfellas Studio Launches India Content Production Status Map

Mumbai based content production studio, The Goodfellas Studio, launched India Content Production Status Map recently. The tool offers comprehensive information to track content production capabilities and limitations across 22 states and 37 regions in India affected by the Covid-19 pandemic. As per The Goodfellas Studio, anyone can use the map to identify prevalent guidelines and SOPs across states in India to help them take necessary production decisions. The map gathers data from creators across the country and verifies the same against key news and prevalent Government guidelines and sources. The inspiration & the methodology behind this tool have come from the Global Production Status Map created by globalcreative production platform, Genero. The free tool effectively br...