Monday, January 25

Entertainment

MTV Gears Up for New Year with a Message, “Saal Khatam Hua Hai, Khatra Nahi”
29Dec By MediaCatalystNo Comments
Entertainment

MTV Gears Up for New Year with a Message, “Saal Khatam Hua Hai, Khatra Nahi”

January, February, Lockdown, December – sums up 2020 for all of us! Not only did the pandemic grip the world and a ‘masked’ reality took over us, but it also ushered in the phenomena of a ‘new normal’ that is here to stay in the near future. As this overwhelming year bids adieu to us in a few days, we must remember that there’s no way safety can be compromised in 2021! In its new brand film, MTV gears up for the much-awaited new year but with a message, “Saal Khatam Hua Hai, Khatra Nahi, Continue Staying Safe!”. Showcasing a girl’s routine on the first day of 2021, the brand film kickstarts with her being resolute to work out and keep up with her healthy lifestyle. However, as soon as she is ready to step out for a brunch, she finds herself unable to move outdoors, and keeps getting di...
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Paree Sanitary Pads Announces Association with TV Show Pyaar Tune Kya Kiya on Zing TV
23Dec By MediaCatalystNo Comments
Entertainment

Paree Sanitary Pads Announces Association with TV Show Pyaar Tune Kya Kiya on Zing TV

New Delhi, Dec. 23, 2020: Paree, a homegrown sanitary pad brand, has recently associated with Zing TV’s fiction show Pyaar Tune Kya Kiya as their title sponsors with an aim to advocate an open dialogue about periods and talking about the real issues faced by women such as heavy flow, mood swings etc. The integration with the series is an attempt to reach out to youth who are the changemakers and trendsetters of today and never shy away from following their heart. Paree has been a driving force for initiating dialogues on menstruation and related issues. By encouraging conversation around topics such as Heavy Flow and PMS through various campaigns and initiatives, Paree has become instrumental in empowering women to be at the forefront. Pyaar Tune Kya Kiya is an entertainment show ...
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Criminal Justice: Behind Closed Doors is All Set to Hit the Ground Running
8Dec By MediaCatalystNo Comments
Entertainment, News

Criminal Justice: Behind Closed Doors is All Set to Hit the Ground Running

Last year, Pankaj Tripathi stole the show with his quirky and memorable portrayal of lawyer Madhav Mishra in Criminal Justice where he won a difficult case on his wit and determination. It seems Madhav Mishra is now on the lookout for a new case and made a public appeal on his social media handles as well; also revealing his look for the show. Pankaj has once again effortlessly slipped into the skin of his character as she shows off his comical side.  Criminal Justice, the Vikrant Massey led series on Hotstar was a thrilling ride for the viewers. It revolved around a one-night stand going all wrong and ending up in a murder. In a very twisty plot, the audience kept wondering whether the young boy committed the crime or not and cruised through his search for jus...
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Baazi Games Paves the Way for Online Gaming in India
8Dec By MediaCatalyst1 Comment
Entertainment, Interviews

Baazi Games Paves the Way for Online Gaming in India

Indian online gaming industry has seen unprecedented growth in the last few years and has been estimated to grow further at a CAGR of 22.1 percent between FY18-23. The proliferation of low-cost smartphones and high-speed internet facilities amongst the urban and rural population is one of the major growth drivers. Real money games have started penetrating the Indian market and have seen the entry of several industry players. Navkiran Singh, Founder & CEO at Baazi Games chats with MediaCatalyst. Here is what he has to say. What is Baazi Games all about and how has the journey been so far? Baazi Games is a disruptive entity in India’s nascent online gaming industry, that was launched in the year 2014 to make online gaming as rewarding as it is entertaining. Our constant ...
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Vistas Media Capital Partners with Planet Marathi for Marathi OTT Platform
17Nov By MediaCatalystNo Comments
Entertainment

Vistas Media Capital Partners with Planet Marathi for Marathi OTT Platform

Mumbai, Nov. 17, 2020: Vistas Media Capital (VMC), a Singapore based media-focused investment entity, partners with Planet Marathi Seller Services Pvt. Ltd. (Planet Marathi) to introduce an OTT platform focussing on Marathi content. The soon to be launched OTT platform aims to cater to a TG of 100 million globally with a number of genres.  While the world overcomes a pandemic, the lockdown has brought about newer ways and genres in which the entertainment sector can maximise its audiences pan India with the internet playing a key role. As per KPMG’s India Media and Entertainment Report 2020, “robust growth in digital infrastructure and content supply allowed the digital segment to post a 26% growth in FY20 despite a slowing economy, with digital and OTT advertising growing by 24%.” PLA...
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This Diwali Give Your Family the Gift of Great Audio
10Nov By MediaCatalystNo Comments
Electronics, Entertainment

This Diwali Give Your Family the Gift of Great Audio

The festive season is here and who doesn’t love gifting and receiving on Diwali. With the whole world spending more time indoors working, studying and entertaining from home, what better gift then a pair of powerful headphones or Bluetooth speaker to make life more musical. If you are wondering where to start, fret not and check out this curated list of personal audio offerings from the iconic brands of HARMAN. JBL CLUB Headphone Series: For the in-house DJ among your friends and family, JBL recently launched their first headphone series inspired by touring musicians- the JBL CLUB Series. Equipped with Legendary JBL Pro Sound, Personi-Fi™ and native voice assistants, the JBL CLUB series – CLUB ONE, CLUB 950NC and CLUB 700BT – marries stage-ready perfor...
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3Nov By MediaCatalystNo Comments
Entertainment

Bigg Boss 14 Garners 1.5 Billion Minutes of Watch Time in Its Opening Week

Mumbai, Nov. 03, 2020: Reality show Bigg Boss has opened to power-packed entertainment and unlimited drama. After the success of the last season on VOOT, the show has once again unleashed its power and brought in fans garnering a stupendous 1.5 billion minutes of watch time just in its opening week.  With 11 digital sponsors and brand partners and an immersive, digital-only, exclusive content slate on Voot, the iconic show has delivered an unmatched entertainment experience for the #AsliFans of Bigg Boss, once again. Speaking about the show’s eminence on digital, Gourav Rakshit, COO, Viacom18 Digital Ventures said, “Our objective on Voot has always been to provide content experiences to our viewers that is immersive and engaging. Bigg Boss is a show with a massive and loyal fan b...
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The Big Blockbuster Binge to Brighten Up Bashes
29Oct By MediaCatalystNo Comments
Entertainment

The Big Blockbuster Binge to Brighten Up Bashes

New Delhi, Oct. 29, 2020 – With the onset of the festive season, Star Movies is set to treat audiences to a cinematic adventure with some of the biggest Hollywood films of recent times. Kickstarting the seasons celebrations with some much-needed cheer, the channel will bring you a specially curated selection of movies that guarantee an enjoyable binge-watching spree. Beginning November 1, Star Movies will premiere recent Hollywood blockbusters along with the much-loved classics. Box office topper ‘Glass’ by M. Night Shyamalan will witness its television premiere alongside, James Mangold’s Ford v Ferrari and Taika Waititi’s ‘Jojo Rabbit’, that were critically acclaimed at the Oscars. Whether it’s your love for Superhero thrillers, reel life adaptations or yo...
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ME TV Unveils One-stop OTT Platform to Cater to Netizens Across Globe
29Oct By MediaCatalystNo Comments
Entertainment

ME TV Unveils One-stop OTT Platform to Cater to Netizens Across Globe

New Delhi, Oct. 29, 2020: Binge watchers in Australia and South Asia have another reason to cheer with ME TV, an Indo-Australian broadcasting company, unveiling a multi-lingual Over- the Top (OTT) Plus platform called ME World. The new platform is envisioned to be a one-stop solution for entertainment and business needs and will cater to Australia and South Asian regions. The app will be available from 18th October across the globe. It is available on Android, IOS and even on Smart TV’s The highlight of the novel application is its hyperlocal reach wherein viewers can not only watch Entertainment ,news, movies, or listen to podcasts; they can also book tickets via ME World for events to be held in their locality or neighbourhood and watch events live from home. ME World even allows vie...
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Ola Foods Launches ‘Khichdi Premier League’ Campaign for IPL Fans
27Oct By MediaCatalystNo Comments
Entertainment, Food, Sports

Ola Foods Launches ‘Khichdi Premier League’ Campaign for IPL Fans

Mumbai, Oct. 27, 2020: The Khichdi Experiment by Ola Foods, the food-first company and a part of Ola, steps up the excitement of this ongoing IPL season with its signature Khichdi variants along with catchy anthems for each of the eight IPL teams under the new campaign Khichdi Premiere League 2020. The campaign aims to uphold the spirit of cricket and take the whole match-day snacking experience to a new level. https://www.youtube.com/watch?v=FFXgWGCURbQ With revivification in progress, in the Covid times, the Cricket world in India is enjoying the 13th season of the Indian Premier League that is being played away from the shores of the nation, in the UAE. While the match-watching experience has been restricted owing to the social distancing norms, the IPL fever remains the same a...
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