MTV Gears Up for New Year with a Message, “Saal Khatam Hua Hai, Khatra Nahi”
January, February, Lockdown, December – sums up 2020 for all of us! Not only did the pandemic grip the world and a ‘masked’ reality took over us, but it also ushered in the phenomena of a ‘new normal’ that is here to stay in the near future. As this overwhelming year bids adieu to us in a few days, we must remember that there’s no way safety can be compromised in 2021! In its new brand film, MTV gears up for the much-awaited new year but with a message, “Saal Khatam Hua Hai, Khatra Nahi, Continue Staying Safe!”.
Showcasing a girl’s routine on the first day of 2021, the brand film kickstarts with her being resolute to work out and keep up with her healthy lifestyle. However, as soon as she is ready to step out for a brunch, she finds herself unable to move outdoors, and keeps getting di...