Mumbai: ZOFF Foods has announced its entry into the Ready-to-Cook (RTC) food segment with the launch of a new product line titled “Quick Homestyle Food.” The rollout is supported by a strategic partnership with Reliance Retail, aiming to make the products available across 400 stores nationwide by July 2025.
The new range includes two categories: 5-Minute Gravies priced at ₹150 and 1-Minute Marinades priced at ₹75. Each category offers four variants, catering to both vegetarian and non-vegetarian preferences. Consumers are required to add fresh ingredients such as paneer, chicken, fish, or vegetables, allowing for control over hygiene and taste.
The products are designed to simplify cooking by eliminating the need for chopping and grinding, while maintaining traditional Indian flavors. They are free from preservatives, excess salt, and additives.
Speaking about the launch, Akash Agrawalla, Co-Founder of ZOFF Foods, said the initiative is aimed at meeting the needs of modern Indian households seeking convenience without compromising on flavor. He emphasized the brand’s commitment to clean-label food and its expansion from whole spices to complete kitchen solutions.
Ashish Agrawal, also a Co-Founder, stated that the move reflects the company’s ongoing efforts to innovate while staying aligned with traditional culinary values.
Founded in 2018 and headquartered in Raipur, ZOFF Foods has built a presence in the spice market with offerings that include masalas, dry fruits, seasonings, and immunity boosters. The company is known for introducing cool grinding technology and zip-lock packaging in India.
The company has also emphasized its commitment to social inclusion, with 60% of its factory workforce comprising women and representation of differently-abled individuals.
ZOFF Foods recently secured Series A funding from JM Financials and was featured on Shark Tank India Season 2.