Wednesday, September 30

FMCG

Lil’Goodness Launches Prebiotic Chocolate for Gut Health Improvement
E-Commerce, FMCG, News

Lil’Goodness Launches Prebiotic Chocolate for Gut Health Improvement

Bengaluru,Sept. 25, 2020: ‘Lil'Goodness’, a Bangalore based children's’ food and nutrition start-up, launches India’s first ‘prebiotic’ chocolate. These first of its kind chocolates have prebiotic fibres, which activate healthy bacteria in the gut and improves the absorption of essential vitamins and minerals, therefore promoting better immunity and good health. Source: Lil Goodness The brand aims to empower millennial parents by  adding good for health ingredients like prebiotics into the ultimate fuss-free food for children, chocolates.  Lil Goodness seeks to revolutionize eating habits among children through a comprehensive ecosystem of fresh and packaged meal options integrated with technology to create awareness about healthy eating.  This prebiotic chocolate...
Medimix Launches Range of Ayurvedic Hand Wash and Sanitizers
FMCG

Medimix Launches Range of Ayurvedic Hand Wash and Sanitizers

MUMBAI, September 04, 2020: Medimix has recently introduced their new range of Ayurvedic Hand Wash and Hand Sanitizers. The range of Hand Wash provides 99.9% germ protection through natural ingredients. The new Medimix Ayurvedic Hand Wash includes three variants Nature Fresh (with Lemon, Tulsi, Aloe Vera), Nature Soft (with Neem, Turmeric, Aloe Vera) and Nature Care (with Neem, Tulsi, Aloe Vera). They are priced at Rs. 85 for 190 ml, Rs. 90 for 175 ml pack of two refills  and Rs.110 for 750 ml mega pack. The new Medimix Ayurveda Hand Sanitizer includes two variants: Neem, Tulsi, Aloe Vera and Lemon, Tulsi, Aloe Vera. They are priced at Rs. 50 for 100 ml, Rs. 100 for 200 ml, Rs. 250 for 500 ml and Rs. 2500 for 5 litres.&...
CavinKare Ropes in Indian Actress Nadiya as Brand Ambassador for SaaFoo
FMCG

CavinKare Ropes in Indian Actress Nadiya as Brand Ambassador for SaaFoo

CHENNAI, August 27, 2020: Food safety and hygiene has garnered more prominence than ever with the onset of COVID 19. As part of its efforts to offer innovative home hygiene solutions, CavinKare recently launched brand SaaFoo which houses a range of wash to effectively remove surface contaminants off vegetables, fruits and meat. With an aim to further reach households and emphasize on safe food consumption practices across the country, SaaFoo has on-boarded Indian Actress Nadiya as its brand ambassador. A popular household name in India, Actress Nadiya will been seen endorsing SaaFoo Vegetables and Fruits Wash and SaaFoo Meat wash as part of the marketing campaign - #SaaFooit The campaign will comprise of an informative television ad that outlines the importance of cleansing fre...
Metro Cash & Carry India Owed Its Success to Kirana Customers
FMCG, News

Metro Cash & Carry India Owed Its Success to Kirana Customers

METRO Cash & Carry has further intensified its safety measures along-with rolling out a one- of- a kind sale for its 3 million customer base in India. Through its 17 years journey in India, METRO has been enriching independent businesses and the launch of its E-commerce app is a step further in this effort. The app which was launched during the first phase of the lockdown helped customers with a safe and seamless shopping experience. METRO Cash & Carry India prides itself in empowering the Kirana ecosystem through its Smart Kirana program which is a first of its kind program that helps Kirana stores to survive and sustain competition through digitalization and modernization solutions. Furthermore, the E-commerce app reaffirms this vision of the company and has resulted in an in...
Mother’s Recipe Campaign ‘Your Traditions Our Pickles’
Business, FMCG, News

Mother’s Recipe Campaign ‘Your Traditions Our Pickles’

Kolkata: There is a certain nostalgia for the process of making pickles. Mother’s Recipe, one of India’s leading FMCG brand recently launched a social media campaign - ‘Your Traditions Our Pickles’ to revive the emotions of tradition. The campaign was launched with a purpose to strike a chord with its consumers amidst the pickle season. Whichever section of country one is from, pickle has always been an essential part of the earliest food memories attached to the home, be it dadi-maa ke recipe or chajje waali khushiyaan. The campaign evokes the people to relive beautiful reminiscences with Mother’s Recipe Pickles. https://youtu.be/LTRV-JdB7b4 The process of making pickles at home is an annual task, where most of the family members are involved; from procuring quality fruits from t...
CavinKare Launches Brand SaaFoo for Vegetables and Fruits Wash
FMCG, News

CavinKare Launches Brand SaaFoo for Vegetables and Fruits Wash

Chennai:  Continuing its efforts of taking safe health and hygiene practices to every household in India, CavinKare today announced the launch of brand SaaFoo washes for vegetables and fruits in an easy to use sachet format. As most of the households in India continue to rely on plain water for cleansing of fresh produce, the sachet format of SaaFoo products has been introduced in the market to aid consumers maintain effective cleansing practices of food. The launch coinciding with World Food Safety Day which is on 7th June, further emphasizes the need for specialized solutions to cleanse fresh produce. The newly launched brand is set to house two exclusive products under its umbrella: SaaFoo Veggies and Fruits Wash and  SaaFoo Meat Wash With an insight into day-to-day...
CavinKare Makes Living Spaces Healthier and Happier With the Launch of Bacto-V
FMCG, News

CavinKare Makes Living Spaces Healthier and Happier With the Launch of Bacto-V

Chennai: Coronavirus (COVID-19) has disrupted human lives in ways both large and small. With a relentless focus on reducing the spread of virus, Mr. CK Ranganathan’s CavinKare today announced the launch of an innovative disinfectant brand Bacto-V. Bacto-V has been cleverly coined as a short form of “Bacteria to Viruses” and stands true to its delivery of killing 99.9% of Bacteria & Viruses. Commenting on this innovative brand launch, Mr. Venkatesh Vijayaraghavan, Director & Chief Executive Officer – Personal Care & Alliances, CavinKare said, “Making innovations that can protect the safety and health of Indians is one of the highest priorities at CavinKare. Launch of Bacto-V in this CoVid-19 situation makes it all the more meaningful and fits in well with CavinKare’s phil...