MediaCatalyst, Author at MediaCatalyst : News - Opinion - Analysis

23 Jan

The AdClub to host Effie India Awards on Friday 24th January, 2025

MediaCatalystMarketing

The Advertising Club’s Effie Awards which is easily the most coveted and the biggest Advertising & Marketing show of the country will be held on Friday, 24th of January, 2025 at 6.30 p.m. Effie Worldwide is leading, inspiring & championing the practice and practitioners of marketing effectiveness globally. Effie Worldwide stands for effectiveness in marketing, spotlighting ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie network collaborates with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy. Effie is the only award that recognizes…

22 Jan

Honda Motorcycle & Scooter India announces India Tour of CRF450 Rally to showcase Excellence in Motorsports

MediaCatalystAutomobile

Gurugram: Honda Motorcycle & Scooter India (HMSI) is thrilled to announce the India tour of the CRF450 Rally, the ultimate off-road machine & Team Honda Racing Corporation’s weapon of choice for the legendary Dakar Rally. The CRF450 Rally will be on display at Honda BigWing Topline dealerships and Adventure Camps across India, giving enthusiasts and motorsports fans a unique opportunity to experience Honda's championship-winning spirit up close. As Honda embarks on this India tour, the company reaffirms its commitment to motorsports and its pursuit of excellence. The Honda CRF450 Rally, a champion born for the toughest terrains, will traverse key cities in India, including Kolkata, Bengaluru,…

22 Jan

iSPIRT and UGRO Capital to Launch Priority Sector Lenders Association of India (PSLAI)

MediaCatalystBanking, Finance, Insurance

Mumbai: The Priority Sector Lenders Association of India (PSL Association or PSLAI), formed as a Section 8 company, has been conceptualized to make loans under the Priority Sector Lending norms, an important business vertical for Banks and NBFCs. Currently, as per the RBI regulations, Banks are required to maintain at least 40% of their Adjusted Net Bank Credit (ANDC) as priority sector loans. This amounts to an annual disbursement of nearly INR 64 trillion to MSMEs. Since loans under PSL are relatively of a small amount and are also considered riskier, the majority of the target is met by institutions…

20 Dec

Early Career Academics Colloquium 2024: MDI Gurgaon Explores Sustainable Solutions for Business and Society

MediaCatalystEducation

India 19th December, 2024: Management Development Institute (MDI) Gurgaon, in collaboration with The Teaching Learning Centre (TLC) and the Indian Academy of Management (INDAM), successfully inaugurated their highly anticipated Doctoral and Early Career Academics (ECA) Colloquium & Conference on December 19, 2024. The theme of the event was "Sustainability in Emerging Economies: Integrating Business Excellence in Management Education." This invited scholars, researchers, and educators nationwide to seek innovative approaches for embedding sustainability in management education. With 140 registrations, the conference demonstrated high interest and engagement with participation from high reputed Institutes/Universities like IIT Delhi, IIT Roorkee, IIFT, IIM Indore, IIM…

19 Dec

Velocity Pours ₹200 Cr into India’s Booming F&B Sector

MediaCatalystBusiness, Investment

Bengaluru: Velocity, a leading cash-flow based financing platform, has announced a significant investment of ₹200 crore to empower India’s burgeoning restaurant and cloud kitchen industry. The fund is specifically designed to cater to the unique financial needs of F&B brands, particularly those operating on popular food aggregator platforms like Zomato and Swiggy. The F&B sector in India is experiencing exponential growth, driven by rising disposable incomes, evolving consumer preferences, and the increasing popularity of online food delivery. According to a report by Swiggy and Bain & Company, the market is projected to nearly double, reaching ₹9 trillion by 2030. Velocity's…

19 Dec

Hoonartek appoints Sunil Sharma as the Chief Delivery Officer

MediaCatalystHuman Resource

New Delhi, 19th December 2024: Hoonartek, a global provider of data, digital, and AI solutions, today announced the appointment of Sunil Sharma as Chief Delivery Officer (CDO). Sunil will oversee all delivery operations in this role, ensuring efficient execution and unparalleled customer value. With over 25 years of experience in the IT industry, Sunil brings a deep understanding of scaled operations and large-scale program delivery. He has held leadership positions at prominent organisations, including Coforge, Wipro, Accenture, and Infosys. His proven delivery excellence and process improvement track record will accelerate Hoonartek’s growth. “We are delighted to welcome Sunil to the Hoonartek…

18 Dec

Mars Veterinary Health Invests in Crown Veterinary Services

MediaCatalystBusiness, Health

Investment will help advance pet healthcare in India and provide training and resources for local veterinary professionals Mumbai: Crown Veterinary Services (Crown Vet) today announced Mars Veterinary Health has entered the Indian veterinary sector through a minority investment. As part of a family-owned business with nearly 90 years of experience caring for pets, including 30 years in veterinary services, Mars Veterinary Health brings deep global expertise to Crown Vet’s established local presence that will help advance veterinary care in India. With its network of eight clinics across five cities in India—Mumbai, Delhi, Bengaluru, Hyderabad and Pune—Crown Vet is known for…

13 Dec

Decoding Corporate Travellers in India

MediaCatalystTravel

India's corporate travel sector is worth over $10.6 billion and is going through a major transformation. In recent months, the global travel and hospitality industry has faced significant challenges but has also discovered new opportunities. This change has led to innovations and a stronger ability to adapt to a new era. As businesses adjust to these changes, understanding the needs and preferences of corporate travellers in India is more important than ever. These insights have been provided by Mr. Trishal Rao, Chief Sales Officer, SKIL, reflecting his expertise in understanding the evolving preferences of corporate travellers in India. Increased focus…

06 Dec

Complex Angioplasty gives New Lease on Life to Post-Bypass Patient

MediaCatalystHealth

A 72-year-old gentleman from Delhi NCR had been living with debilitating chest pain and heaviness for several years. He had previously undergone bypass surgery 10 years ago for angina and chest discomfort. Despite following a strict medication regimen, his symptoms persisted and worsened over time, severely limiting his daily activities. He could barely walk 50 steps without experiencing intense chest pain, and in recent weeks, his condition had worsened to the point where even sleep became difficult, as he had to rest in a sitting position to relieve the pain. Dr. Ravinder Singh Rao Mr. Jain’s ongoing chest pain and…

06 Dec

South Indian Cinema Fans: Devotion or Obsession? New DocuBay Film “Fanatics” Explores the Phenomenon

MediaCatalystEntertainment

Mumbai: DocuBay, the streaming platform known for thought-provoking documentaries, is set to unveil its latest offering, "Fanatics," on December 7th. This in-depth exploration dives into the extraordinary devotion of South Indian cinema fans, examining the emotional connection and societal impact of their unwavering loyalty. "Fanatics" ventures deep into the hearts and minds of these fans, whose dedication redefines the concept of fandom. From building temples for their idols to life-altering acts of devotion, the documentary captures both the intense love for the stars and the potential downsides of such obsessions. The film explores the evolution of fan culture, from the…