MediaCatalyst – Page 18 – MediaCatalyst : News – Opinion

22 May

Motilal Oswal Financial Services Aquires Malad West Metro Station Branding Rights today

MediaCatalystBusiness

Mumbai: Motilal Oswal Financial Services, a leading diversified financial services company, has partnered with MMRDA to brand the local metro station close to its office hub in Mumbai. This strategic alliance will boost Motilal Oswal's visibility around the metro station. What makes this initiative special is, rather than the usual passive branding, the Marketing Team at Motilal Oswal embraced the metro stations as a dynamic activation platform, strengthening its positioning as a progressive brand committed to the community's financial well-being. Strategically located Wealth Creation Booths at the station are manned by knowledgeable personnel to engage travellers and equip them with…

25 Feb

Unveiling the Unsettling Dynamics

MediaCatalystColumnJournalism, PR Industry, Public Relations

The complicated connection between journalism and public relations (PR) sector across globe has come under more scrutiny in recent years. Journalism is tasked with the vital duty of enlightening, educating, and examining the activities of individuals in positions of authority. But the mutually beneficial but tense partnership between PR and journalism has exposed a reality far different from the romanticised picture of an open and critical press. The symbiotic relationship between the PR industry and journalism has significantly compromised the integrity and independence of the fourth estate. The overpowering impact of PR apparatus on media narratives and public debate is among…

15 Feb

SANS Institute Collaborates with FutureSkills Prime and TechSkill India

MediaCatalyst0 CommentsTechnology

SANS Institute has joined hands with FutureSkills Prime and TechSkill India for a cybersecurity capacity building initiative. SANS introduced the 'SANS Foundations: Computers, Technology, and Security' course, which is now accessible through FutureSkills Prime. As per the foundation, the course is designed to meet the demands of a diverse audience and is a blend of foundational knowledge and hands-on expertise in technology and security. The curriculum is crafted to resonate with a broad spectrum of learners, be it career changers, self-motivated learners, university attendees, IT aficionados, or even business professionals with no prior exposure to cybersecurity. Outlining the strategic importance…

15 Feb

Explurger Secures USD4.5 Million in Series-A Funding Led by Affle

MediaCatalyst0 CommentsInvestment

Social media platform Explurger today announced that it has raised an investment of USD 4.5 million (INR 37.3 Cr) in a Series-A funding led by Affle (India) Limited (“Affle”) at a pre-money valuation of about USD 40 million (INR 338 Cr). With this investment, Affle (India) Limited will hold a 9.03% stake (on a fully diluted basis) of Explurger, which has shown a robust potential and interest from global investors. Launched in 2021 in India, Explurger has already garnered more than 8.5 million users across 75+ countries. Pioneering the field as the only “Gamified” AI-powered vertical consumer-tech social media platform for travelers, Explurger is listed by Google as one of ‘10 Most Innovative Apps Making Mark in India and Beyond’. With an AI-centered social media format, the app differentiates itself with features such as Automatic Travelogue, Rewards and…

15 Feb

Esports talent hunt College Rivals set to culminate with experiential LAN event

MediaCatalyst0 CommentsSports

After months of intense competition and nationwide excitement, College Rivals, the Esports talent hunt, is gearing up for its grand showdown. The one-of-a-kind experiential LAN event will be a combination of gaming action, community engagement, and entertainment and is set to take place on March 3 at Nesco, Mumbai. College Rivals, which is the inaugural intellectual property of Ampverse, Asia’s largest ecosystem of gaming communities and IPs, in collaboration with DMI Finance, has tapped into the immense talent pool within college campuses across the country and revolutionized India’s Esports landscape by providing a pioneering platform for students to showcase their…

14 Feb

Lords Mark Industries Ltd Files Patent for its bio-chemistry reagents

MediaCatalyst0 CommentsBusiness, Health, News

LordsMed, the healthcare division of Lord’s Mark Industries Ltd, has launched a set of 10 world-class re-agents for Triglycerides, Uric Acid, Alkaline Phosphatase, Bilirubin, Calcium (Arsenazo III), Creatinine, Glucose, Serum Glutamic Oxaloacetic Transaminase (SGOT)/Aspartate Aminotransferas, Serum Glutamic Pyruvic Transaminase (SGPT), Alanine Aminotransferase (ALT) and Total Protein. As per the company sources, these re-agents come with 99.7 percent accuracy, the highest level of sensitivity, a shelf-life of 24 months, unique packaging and competitive price-points. The company has filed India patents for these re-agents which will strengthen the preventive healthcare mechanism for critical diseases. LordsMed will manufacture these re-agents at its manufacturing facility…

27 Jan

Antiquity Natural Mineral Water unveils ‘Antiquity Discoveries’

MediaCatalyst0 CommentsLifeStyle

Antiquity Natural Mineral Water, in an initiative, has collaborated with The Plated Project, bringing together an ensemble of talented artists together, to bring to life untold stories of 4 cities in India. In a specially curated, exquisite collection, each artwork, guided by the Heron, evokes untold stories and symbols of culture, that makes each of the cities unique. This collection – made of exquisite plates, water bottles and coasters – has been crafted by artists who have taken inspiration from the cities they live in, and their discovery of new perspectives and symbols that make each of these cities unique.…

10 Mar

Škoda Auto India Announces Season 2 of Single Wicket Tournament

MediaCatalystBusiness

ŠKODA AUTO India has announced Season 2 of the ŠKODA Single Wicket (SSW) tournament, with an objective to cover 59 cities and 32,000+ young cricketers across India. ŠKODA Single Wicket Season 2 will start on April 28. Petr Šolc, Brand Director, ŠKODA AUTO India, said, “For ŠKODA AUTO India, customer centricity and a human touch approach towards our customers have been at the centre of everything we do. Sport, apart from competition and skill, is also about celebrating the human spirit. The ŠKODA Single Wicket initiative offers a platform for young players to showcase their talent. Furthermore, it will also…

16 Nov

Simplilearn raises USD 45 million from a consortium

MediaCatalystInvestment

Simplilearn, the homegrown online Bootcamp for digital skilling & training, announced that it has raised USD 45 million in a fresh round of funding from a consortium led by GSV Ventures. The fresh round of funding also saw participation of Clal Insurance, and DisruptAD, ADQ’s venture platform. Simplilearn offers digital skilling programs for professionals, enabling learners to upskill and get certified in fast-growing digital domains. It creates these programs in collaboration with renowned educational institutions such as Caltech CTME, MIT Schwarzman College of Computing, UMass Amherst and the Isenberg School of Management, Purdue University, Wharton Online, IIT Roorkee, and IIT Kanpur, and companies such as…

15 Nov

IMDb launches new social media handles in India

MediaCatalystBusiness

Entertainment fans can now explore exclusive Indian content, including trending titles and stars, powered by the #1 movie website in the world IMDb, one of the popular sources of information on movies, TV shows, and celebrities, has recently launched its official social media handles for Indian content. IMDb is committed to being indispensable to entertainment fans in India and worldwide, and currently offers an engaging and fun experience for more than 15 million fans across its global social media channels. Entertainment fans can now follow two new social media channels, namely @IMDb_in, on Instagram and Twitter for all of the…