MediaCatalyst

366 Posts
How lucrative is the ‘elderly’ market in India?

How lucrative is the ‘elderly’ market in India?

Today, senior citizens are roughly about 8% of India’s population and by 2050, they will account for 20% of the country’s population. This surge in TAM (total addressable market) will drive growth in the senior care market in the coming years.  The current market size of senior care is estimated to be around USD 7 billion. According to a 2018 report by Agewell Foundation, senior citizens are emerging as an influential consumer segment as most senior citizens today continue to work past the retirement age. Therefore, they are no longer just dependent on pension and have great purchasing power. Healthcare…
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At Puravankara, all our endeavours revolve around just one entity – our customers: Minol Ajekar

At Puravankara, all our endeavours revolve around just one entity – our customers: Minol Ajekar

Puravankara Limited has emerged as a leading real estate company since its inception in the year 1975. Over the years, the company has successfully established two distinct and successful brands, Puravanakra and Provident, on Indian real estate map. In an exclusive talk with MediaCatalyst, Ms. Minol Ajekar, Group Head- Corporate Communications, CSR & Business Processes, Puravankara Limited shares how marketing activities at Puravankara has evolved during the ongoing coronavirus pandemic, and the CSR activities the company has been undertaking. Ms. Ajekar believes that it is critical to address customers’ anxieties and take effective action to alleviate the same. Here are…
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Facility management has become much more important now than ever: Pradeep Lala

Facility management has become much more important now than ever: Pradeep Lala

In the wake of Covid-19, the work-from-home has become a New Normal for the workforce employed with corporate houses. While it might have become a permanent normal for some, most of us have gradually started going back to the office. However, with the new Covid-19 mutant virus and a sudden increase in Covid-19 cases, most of us are very apprehensive of going back to the office. With the rising Covid-19 cases and government directives, the corporates also have to follow various safety provisions before asking the workforce to join work from the office. In an exclusive interaction with MediaCatalyst, Mr.…
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Education MarTech Startup ExtraaEdge Raises $1M in Pre-Series A Round

Education MarTech Startup ExtraaEdge Raises $1M in Pre-Series A Round

Pune: ExtraaEdge, a Pune-based martech startup focused on the education sector has raised $1 million in a pre Series A round from Pentathlon Ventures. The round also saw participation from other investment firms - 9Unicorns, Indian Angel Network, Faad Network and DevX Innovation. Prominent angels like Monish Darda (Co-Founder & CTO, Icertis a SaaS Unicorn ), Manasij Ganguly ( ex CEO – Threadsol ) & Aditya Somani ( ex - Premji Invest) also participated in the round along with the existing investors Sprout Venture Partners, and TiE Pune Angels. Founded in 2015 by Abhishek Ballabh and Sushil Mundada, ExtraaEdge is…
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Returning from Maternity Leave To The New Normal

Re-entering the workforce after a long break can be overwhelming. Returning to work after pregnancy and childbirth as a breastfeeding mother is more complicated than most people consider. The Coronavirus pandemic and the changes it brought forth have only made matters more complicated, especially for women coming back to work after maternity leave. Although, we may not know how far these changes have affected our lives, working mothers are bearing the brunt of this unusual global crisis.  Returning to work – Before the pandemic Becoming a mother brings several changes to a woman’s life. Going back to work after maternity…
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FloBiz Raises $10 Mn from Elevation Capital and Existing Investors

FloBiz Raises $10 Mn from Elevation Capital and Existing Investors

Mumbai: SMB digitisation startup FloBiz has raised $10 Mn in a Series A round led by Elevation Capital. The latest round saw participation from existing investors Greenoaks Capital and Beenext. FloBiz that offers a billing and accounting app myBillBook as its flagship product intends to use the capital for team expansion, product development and accelerate sales and marketing efforts. Driven by multiple tailwinds such as mobile/data penetration, GST compliance, technology adoption and lately Covid-19, historically dispersed SMBs (small and medium businesses) in India are getting more organised and formalised. While technology advancement and digitisation push has led to several transformations in…
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Manoj Bajpayee Wins the Best Actor at the 67th National Film Award for Bhonsle

Manoj Bajpayee Wins the Best Actor at the 67th National Film Award for Bhonsle

New Delhi: Manoj Bajpayee the co-producer and the lead actor of “Bhonsle” won the National Film Award for the Best Actor category. The winners of the National Film Awards were announced today in Delhi. The National Film Awards is the most prominent film award ceremony in India. Manoj Bajpayee has also won two National Film Awards in the past.  Manoj Bajpayee in Bhonsle Bhonsle is a movie produced by Golden Ratio Films, Manoj Bajpayee Productions, Promodome Motion Pictures and Saurabh Gupta. Golden Ratio Films is a Film Production and Distribution arm of the renowned Singapore-based Media Investment entity, Vistas Media…
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JBL PartyBox On-The-Go and PartyBox 310 are Here to Make Your Holi More Vibrant

JBL PartyBox On-The-Go and PartyBox 310 are Here to Make Your Holi More Vibrant

Bengaluru: Portable, powerful and ready to party, the JBL PartyBox On-The-Go and PartyBox 310 are here. Just in time for Holi, make your celebrations louder, vibrant and more colorful with the powerful JBL Pro Sound which also comes with a light show that syncs to the music, even if your dance moves don’t! Adding to all the excitement is when you get to sing along all your favorite songs with the JBL wireless mic. The models feature rechargeable batteries and are designed for maximum portability with either a shoulder strap or smooth-glide wheels to make it easier than ever to take the party wherever…
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Allana Group Picks Up Minority Stake in Consumer Giant LT Foods

Allana Group Picks Up Minority Stake in Consumer Giant LT Foods

New Delhi: The Allana Group, exporter of processed food products and agro commodities, has picked up a minority stake in LT Foods, a leading consumer products company in India. The Group has picked up a one per cent stake in LT Foods with an investment of Rs 20 crore. Announcing the acquisition, the group said that both companies have plans to use their synergies and technology transfer to expand LTs consumer products business to focus on value-added and impulse products. The Allana Group distributes premium brands such as London Dairy Ice Cream, Sunny Oil, and Pristine Bakery. It is India’s…
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Hyundai Motor India Foundation Announces the Winner of H-Social Creator 2020

Hyundai Motor India Foundation Announces the Winner of H-Social Creator 2020

Mumbai: Hyundai Motor India Foundation (HMIF) the CSR arm of Hyundai Motor India Ltd, today announced the winner of the second edition of the globally renowned H-Social Creator. The ‘H-Social Creator’ is a social innovation program instituted to felicitate young minds who can deliver innovative solutions in areas of Road Safety, Environment,Clean India, and Health. Winning Idea - Mr. Bhagwati Prasad won the H-Social Creator of the Year 2020 Award for his idea –‘Accident Alert System for Blind Turns’. His idea involves capturing data at blind turns and transmitting it on a real time basis to the drivers to avoid accidents. In addition, the display…
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