MediaCatalyst – Page 24 – MediaCatalyst : News – Opinion

22 Mar

“Mooh Band Rakho” Campaign by HDFC Bank Conducts 1000 Workshops

MediaCatalystBanking, Finance, Insurance, NewsCyber Frauds, HDFC Bank, Mooh Band Rakho

Mumbai: HDFC Bank’s “Mooh Band Rakho” campaign about safe banking practices successfully conducted its 1,000th workshop this March. The bank had launched a 360-degree campaign in November 2020 to educate people about Cyber Frauds and Secure Banking ways to counter online fraud. The bank leveraged print and digital medium to reach over 7 crore individuals. General public appreciated the online leg of the campaign which allowed them to evangelize the message with artificial reality filters launched by the bank. The workshops were conducted for a host of audiences ranging from Law Enforcement Agencies, Senior Citizens, Channel Partners, Housing Societies and Educational Institutes. The…

19 Mar

IndiaLends Raises US$5.1 M from Existing Investors

MediaCatalystInvestment, NewsACP Partners, DSG Consumer Partners, IndiaLends

Digital lending platform IndiaLends has raised US$5.1 million in a financing led by existing investors ACP Partners and DSG Consumer Partners. The Delhi NCR based firm will use the funds to expand its technology platform, increase its market footprint and amplify its product offerings to meet the pent-up demand in a post-COVID economic recovery. IndiaLends has already won the trust and confidence of over 8 million customers and disbursed more than INR 2,000 crores in personal loans since its launch via its technology platform and API-based lending solutions that it offers to other B2C companies. The company aims to emerge as the…

19 Mar

Think Globally and Act Regionally is at the Core of Adjust Go-to-Market Mindset: Bonham

MediaCatalystInterviewAdjust, Shawn Bonham

Smartphones have slowly been invading our lives and becoming an integral part of our routine. However, the coronavirus pandemic has forced individuals to spend more time with their mobile devices to fulfill a wide variety of their needs. As per a recent report, mobile app marketers spent $74.6 billion globally in 2020 to drive users to install mobile apps. The sudden rush in the mobile app marketing business has led to the evolution of the app marketing analytics platform as data-driven marketing for app marketing has become the need of the hour. Adjust, a global B2B SaaS company headquartered in…

17 Mar

JIVO Wellness Launches New Range of Products

MediaCatalystFMCG

JIVO Wellness today announced a new product range, including Organic Basmati Rice, Muesli Munch, Choco flakes, Desi Ghee, A2 Organic Desi Ghee, and Wheatgrass Summer Drink.With the launch of new products, the company is entering the beverage and breakfast market. For the distribution of the products, the company has tied up with major e-commerce platforms and superstores. With this launch, the company is targeting 15-20% share of the health beverage market. Talking about the decision, Gurpreet Singh, Managing Director, JIVO Wellness Pvt. Ltd, said, “We are already leading in the Canola Oil market with a share of around 80% percent. We realized…

17 Mar

IIT Madras and Online Coding Platform Codingal Collaborate to Improve Computer Science Education in Schools

MediaCatalystEducation, NewsCodingal, IIT Madras

Online coding platform Codingal today announced that it has collaborated with IIT Madras (IIT-M) to improve the quality of Computer Science education at school level. As part of IIT-M’s ‘Upskill’ program under its annual technical festival, Shaastra 2021, Codingal trained school teachers in Scratch Programing Language. The Codingal-IIT Madras collaboration aims to equip schoolteachers with new teaching methodologies and tools that can be used in the classroom to enhance their students’ Computer Science learning. Codingal conducted a six-session course in Scratch Programming Language to train 100+ teachers from 78 schools. Once trained, these teachers will in turn be able to teach…

17 Mar

Public App Myth-Busting Quiz – An Effort to Stop the Spread of Misinformation about Coronavirus Vaccine

MediaCatalystNewsCoronavirus Vaccine, Public App

74% Respondents Wrongly Believe that Antibodies Instantly Start Developing Post the First Dose of Coronavirus Vaccine: Public App Quiz With the coronavirus vaccine drives in progress, Public App conducted a myth-busting quiz on the platform. With almost 4 lakh respondents, the aim was to understand how people are perceiving the ongoing coronavirus vaccination and to stop the spread of misinformation. A combination of statements was displayed to the user, and they had to guess if it is true or false. This was followed with the display by the correct facts from verified sources. One dose of the vaccine will not…

16 Mar

International SOS Issues Expert Advisory for A Healthy Ramadan 2021

MediaCatalystNewsInternational SOS

Dubai: Ahead of the Ramadan season, anticipated to begin on 12 April until 13 May, International SOS, provides health tips for employees observing the holy month during the COVID-19 pandemic. The world’s leading health and security services company advises organisations to continue to prioritise the safety and wellbeing of their employees and share the advice. Dr Olivier Barles, Regional Medical Director at International SOS said “Guidelines on physical distancing, mask wearing, and hand hygiene still apply this year. Even though vaccinations against COVID-19 have started in many places, the pandemic is still not over yet. Therefore, when it is safe…

16 Mar

Eduvanz Launches Digital Lending for Parents to Pay K-12 School Fees

MediaCatalystBanking, Finance, Insurance, NewsDigital Lending for Parents, Eduvanz

Eduvanz, a fintech Non-banking Finance Company (NBFC) that enables students to Study Now, Pay Later at 0% interest rates has launched Digital Lending for parents at Zero Cost to pay their ward's school fees. Eduvanz helps parents to convert school fees into easy and simple subscription-based Zero Cost EMIs with the benefit of repayment in 3 months to 9 months without any processing fee. An amount of Rs 300 crore will be disbursed during the next 3 years. The K-12 edtech market in India is projected to be worth $1.7 billion by 2022, up more than six-fold from $265 million in 2019. Varun Chopra,…

15 Mar

CarDekho Forays into Connected Vehicle Tech with UPLINK

MediaCatalystNewsCarDekho

CarDekho, the auto-tech firm, today launched UPLINK, an advanced and compact GPS Vehicle Tracking System. UPLINK is powered by a compact plug-and-play device that can be connected to any vehicle allowing users to gain real-time access to a host of information such as Live tracking, Rash Driving Alerts, Trips History, Driving Analysis, Geofence Alerts, Usage Stats, and much more. So vehicle owners can ensure round the clock safety, security and surveillance of the vehicle with Uplink. Uplink Telematics Unit i.e. GPS device is one of the most compact devices in its segment, ensuring easy and hidden installation and being plug and…

15 Mar

Sony Pictures Networks India Signs Broadcast Deal with Ultimate Kho Kho

MediaCatalystEntertainment, SportsSony Pictures Networks India, Ultimate Kho Kho

Sony Pictures Networks India (SPNI) has signed an exclusive multi-year TV & Digital broadcast deal with India’s first professional Kho Kho league -Ultimate Kho Kho and strengthened their commitment towards bringing fast paced “edge of the seat action” to their audience in the Indian subcontinent. Scheduled to kick-start in 2021 with a goal to captivate audiences and sports enthusiasts, Sony Pictures Networks India and Ultimate Kho Kho will bring forth this home-grown sport in its new avatar under the lenses of sports technology and innovations, that will guarantee high-octane games exclusively across SPNI’s network sports channels and their dedicated OTT…