MediaCatalyst

366 Posts
Mswipe Launches Micro ATM Service for SMEs

Mswipe Launches Micro ATM Service for SMEs

Mswipe, a financial services platform for SMEs, today launched ATM Express, a micro ATM which allows merchants to offer their point-of-sale (POS) terminals to customers for cash withdrawal, check bank balance among other features. The ATM Express will help merchants bring additional footfalls and add revenue stream through commission. Mswipe will utilise ATM Express to increase access to banking facilities through its SME network, especially in Tier 2, 3 and 4 cities with limited ATM facilities and bank branches. According to RBI, till June 2020, there were an estimated 84 crore debit card holders and about 2.10 lakh onsite and…
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VOOT Select Hits a Landmark Milestone of  One Million Paying Subscribers

VOOT Select Hits a Landmark Milestone of One Million Paying Subscribers

Launched with the brand promise of ‘made for stories’ that are differentiated and compelling, Viacom18’s premium SVoD offering VOOT Select has emerged as the fastest growing Indian OTT platform to hit a landmark milestone of  one million active direct paying subscribers in less than a year of launch.  The newest kid on the block has in a short period of time emerged as a formidable game changer by creating disruptive and innovative viewing experiences through fresh stories and category defining initiatives.  Digital first strategies like 24 hours before television windowing of network content, high decibel immersive experiences, International content and multi award winning originals…
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Bata Appoints Kartik Aaryan as Its New Brand Ambassador

Bata Appoints Kartik Aaryan as Its New Brand Ambassador

Footwear major Bata India Limited has announced bollywood actor Kartik Aaryan as the company’s new brand ambassador. Carrying forward Bata’s fashion-forward narrative, Kartik will be seen promoting popular brands under the Bata umbrella.  The young actor is currently one of the most sought after and celebrated actors in the industry. Kartik has a great knack for fashion and is regarded a trend-setter. Owing to his stature as a youth icon, Kartik has amassed a huge fan following in a short span of time.  The association will begin with the launch of new campaign by Bata. Kartik will be seen in…
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Ecom Express Receives US $20 Mn Follow-on Investment from CDC Group

Ecom Express Receives US $20 Mn Follow-on Investment from CDC Group

CDC Group, the UK Government’s development finance institution and impact investor in South Asia and Africa, today announced that it has closed a US$ 20 Million investment round in Ecom Express, a leading tech-enabled end-to-end logistics solutions provider to the Indian e-commerce industry. This will be CDC’s second round of investment in Ecom Express after its initial investment in December 2019. CDC’s latest commitment will support Ecom Express in advancing the company’s sustainable development and impact agenda of enhancing skills and boosting job creation in the Indian hinterlands. With the high demands for jobs in India, the country needs to…
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Paree Changing the Love Narrative with #PyaarKaPeriod

Paree Changing the Love Narrative with #PyaarKaPeriod

On Valentine's Day this year, Paree launched #PyaarKaPeriod with celebrity couple Prince and Yuvika. The narrative illustrated the role of a man in the relationship in understanding his partners needs and being there for her when she experiences her period. https://www.instagram.com/p/CLEg3GtJYVB/?igshid=1hvos05zmqnej While talking to MediaCatalyst, Mr. Sahil Dharia, CEO, Soothe Healthcare talks about the idea behind the video. Here are the excerpts from the interaction. The recent #PyaarKaPeriod video launched received unprecedented response. What was the motivation behind the video? The general idea of the Valentine’s Day is to dress up in best outfits and go out on romantic dates, but a…
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89% Women were Negatively Impacted by the COVID-19: LinkedIn Opportunity Index 2021

89% Women were Negatively Impacted by the COVID-19: LinkedIn Opportunity Index 2021

Towards International Women’s Day 2021, LinkedIn, the world’s largest professional network, has launched the Opportunity Index 2021 report, a composite measure that seeks to understand how people perceive opportunities and the barriers that stand in the way of achieving them. This year’s report dives deep to understand how women perceive opportunities, and how the gender gap is further slowing down career progress for working women in India amid the pandemic. LinkedIn’s findings show that 9 in 10 (89%) women state they were negatively impacted by the COVID-19 pandemic. Fight for equal pay and opportunity continues; India’s working women battle strongest gender…
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Sachin Tendulkar Enters Into A Strategic Investment With Unacademy

Sachin Tendulkar Enters Into A Strategic Investment With Unacademy

 Unacademy, the leading learning platform, today announced that it has signed a strategic partnership with cricket legend Sachin Tendulkar. The vision of this partnership is to provide holistic learning for Unacademy Learners.  As part of the deal, Unacademy Learners will be coached and mentored by the legend through a series of live interactive classes, which everyone can access free of cost on the Unacademy platform. The iconic cricketer has been roped in to serve as a brand ambassador for Unacademy. “Our focus at Unacademy has always been to democratize education and create holistic learning solutions that go beyond traditional forms…
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Indian Cleantech Start-up Solavio Labs Raises Funds from 3 Government Bodies

Indian Cleantech Start-up Solavio Labs Raises Funds from 3 Government Bodies

Solavio Labs, the Indian clean tech start-up innovating solar panel cleaning technology for the world today announced the completion of funding from Canadian Province – New Brunswick for INR 40,60,000 taking their total fund raised to INR 2 crores. This marks Solavio Labs as an Indian start-up in the clean tech space to receive support from three Government bodies- India, Dubai and Canadian the last one year. With this fresh round of funding, the company also announced its expansion into the Middle East and North American Market. And, to support the growing global demand for PV technology, Solavio Labs also…
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Sarkaari Daftar ke Chakkar No More – These Apps will Connect You Directly to Top Politicians in India

Sarkaari Daftar ke Chakkar No More – These Apps will Connect You Directly to Top Politicians in India

Gone are the days when Indian politicians could only be found in a maze of sarkaari daftars. Barack Obama may take the credit of starting the trend, but our very own netas and babus have considerably upped their social media game in recent times. If you are looking to reach out to political big-wigs and have your say, these are your go-to-apps in India: Twitter: Love it or hate it, but no one can ignore it. Especially when you have the largest network of who’s who from politics and bureaucracy actively tweeting away to reach over 17.5 million Tweeples in the country. Download here for iOS and Android  Public…
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