MediaCatalyst

383 Posts
22 May

How technology will reshape marketing in the post-COVID- 19 world

MediaCatalyst0 CommentsColumn, Marketing
The global COVID19 pandemic has caused massive upheavals and disruptions across lives and businesses. Experts went as far as to claim that the country is currently faced with a recession for the first time since the 1979-80 OPEC oil crisis. While the health crisis shook up almost all verticals, media and marketing are amongst the worst hit ones. There goes a popular adage, “necessity is the mother of invention”. In the same vein, uncertain times can often be a harbinger for innovation, disruption, and strategic realignment. To wade over the impacts of the pandemic, businesses are readjusting their operations and are relooking at…
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22 May

How Banks can serve the Credit Invisible people in India

MediaCatalystColumn
Author: Seema Prem, Co-Founder and CEO, FIA Global Millions of creditworthy individuals and micro-enterprises are financially underserved as they do not have any kind of formal credit scores that could help them qualify for bank loans. In the US, for instance, 1 out of every 10 Americans does not have a credit score. In India, more than 65% of the households do not have credit scores. About 3.5 billion of the world’s population does not have any credit history in the records of any of the credit reporting companies and is, therefore, credit invisible. This is a problem particularly in…
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21 May

5 Tips to Ensure Safety of Your Digital Information

MediaCatalystColumn, Digital, Editor's Picks,
Today we are practically always online. Security has hence become hygiene for us. We deserve to have the security of experts without having to be experts ourselves. Although the onus towards building secure environments lies on companies that build user-centric products, there are quite a few things users can do at their end which pay off high returns in the longer run. Much like most good habits, the lack of these practices has a much more pronounced downside than the observable upside of exercising these. At best you shall use the products as they are without losing anything that belongs…
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